Paisano's Italian restaurant in Albuquerque, N.M., is back at it again with the stirring of the controversial pot, now selling "Black Olives Matter" shirts and hats, after sparking outrage and national headlines, KOAT reports.
The controversy started last month when the Italian spot posted the slogan on a sign outside, claiming to promote its tapenade, a dish that features black olives.
The sign, naturally, drew swift backlash, with many thinking that it trivialized the Black Lives Matter movement.
However, since the backlash, restaurant owner Rick Camuglia has said that business is booming, and he is very unapologetic about that fact.
"It's gone so viral. We've gotten calls from Australia, Spain, France, you name it," Camuglia said.
He said that he started selling the shirts and hats because people showing support asked if they could buy a souvenir from the restaurant.
"People have filled the restaurant and told us to leave up the sign," Camuglia said. "That's great, you know, because a lot of people make a living off working for this restaurant."
Read more at KOAT.