NJ Woman Throws Racist Tantrum in New Brunswick Sears Because a Latino Family Was Using Coupons

A woman in a New Jersey Sears went on a racist tirade because she was tired of waiting behind a Latino family using coupons. (YouTube screenshot)

Sometimes I wonder if these racists want to be captured on cellphone video—given the fact that their tantrums have been publicized way too often. But either way, here we are again, this time in New Jersey, where a woman was seen having a meltdown as a Latino family slowed a checkout line by using coupons.

“Send them back to their own fucking country,” the woman can be heard saying in clips of the video shared by Simoni Lovano. The 27-year-old said the video was recorded Sunday at the Sears on Route 1 in New Brunswick, N.J.


The woman can be heard going on about the family supposedly holding up the line through their use of coupons, and she also rails against the employee who was assisting the family, NJ 101.5 reports. 

A man who was with the woman shouts, “Let’s drain the swamp! Hurry up!”

Lovano confirmed to NJ.com that the woman was upset because the family was using coupons, which made the wait in the checkout line longer. He said he understood the woman’s frustration with the lack of open cash registers and the fact that it took some 20 minutes to process the family’s coupons, but said he also could not believe what he was witnessing.

The woman seemed to believe that the family was receiving preferential treatment because they were of “Indian” descent (which, remember, they were not) like the Sears employee.

“You got an Indian waiting on an Indian; that’s what it is,” she can be heard raving.


“They’re not Indian,” someone is heard telling her.

“I don’t know what the hell they are ... ,” the woman could then be heard responding.


“That has nothing to do with anything,” another person chimes in.

Lovano told the radio station that a store employee attempted to calm the woman but never asked her to leave. He said that everyone seemed shocked and uncomfortable by the comments, since all the customers and employees appeared to be minorities.


“Nobody intervened to actually address her hateful comments,” he told 101.5. “I feel guilty as well that I didn’t speak up. I was so angry I was almost shaking, and it was very hard for me to say something.”

Read more at NJ 101.5 and NJ.com.

Share This Story

About the author

Breanna Edwards

News Editor at The Root, animation nerd, soca junkie, yogi