'Mother' to Mogul: Pat McGrath's Makeup Line Is Now Valued at $1 Billion

Products on display during the PAT McGRATH LABS Unlimited Edition Launch at Sephora Herald Square on October 12, 2017 in New York City.
Products on display during the PAT McGRATH LABS Unlimited Edition Launch at Sephora Herald Square on October 12, 2017 in New York City.
Photo: Craig Barritt (Getty Images for PAT McGRATH LABS)

The “Mothership” has landed. Famed makeup artist and creator Pat McGrath, who has been the fashion industry’s most respected name in makeup for over two decades (and honored by Queen Elizabeth) just officially became the top earner in the beauty industry (sorry, Kylie) after global investment firm Eurazeo Brands bought a $60 million minority stake (joining fellow shareholder One Luxury Group) in her two-year-old eponymous brand, Pat McGrath Labs. Via press release, the makeup maven said:

It has always been my dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected. I am thrilled to be working with the unique and expert team at Eurazeo Brands.


It appears the feeling is mutual, as Eurazeo, which has also invested in Nest Fragrances, Moncler and Farfetch, released the following statement from Jill Granoff, CEO of Eurazeo Brands:

We are honored to be working with Pat, whose vision, talent and trailblazing history in the beauty industry have set Pat McGrath Labs up to be one of the most authentic and innovative makeup brands to ever come to market. We’re excited to combine our experience of building global beauty and fashion brands with Pat and her team’s unmatched creativity and passion.

If you’re not familiar with McGrath’s cosmetics, here’s a run down: aside from being one of the world’s most in-demand makeup artists, McGrath — fondly known as “Mother” in the fashion industry — was the mastermind behind Armani’s beauty line. She was also formerly the global creative-design director of both Max Factor and Cover Girl before launching her own consistently coveted line in 2016 (her “Mothership” eyeshadow palettes fly off the shelves at Sephora).

According to Business of Fashion, Eurazeo’s investment brings Pat McGrath Labs’ total funding to $88 million in just two years since she launched the brand, which moved from limited edition offerings to a permanent collection last fall, and is expected to reach $60 million in retail sales this year. So what can we expect next from this billion-dollar beauty aficionado? As McGrath told fashion site Fashionista:

The next phase is to continue our incredible trajectory. ... We have been so blessed to have such an engaged and passionate customer base and the aim is to continue to provide them with more groundbreaking, straight-from-the-runway products and a makeup experience that they cannot get anywhere else. I get so much joy and satisfaction when I see how much our loyal customers love the products, it fuels us to come up with even more innovative creative ideas.


We can’t wait for more out-of-this-world releases from the Mothership.

Maiysha Kai is managing editor of The Glow Up, host of The Root Presents: It's Lit! podcast and Big Beauty Tuesdays, and your average Grammy-nominated goddess next door. May I borrow some sugar?