The pair met a few years back at the NBA All-Star game when they sat next to each other and since then Rubin has learned about the incarceration system and felt inspired to help, he called it a “life-changing event.”

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In an interview with Bleacher Report, Meek and Rubin spoke about their upcoming project and Rubin thinks it’ll make a huge impact.

“We think we can launch what will be the most impactful foundation within criminal justice reform and create a movement,” said Rubin.

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When all of this is executed, I think it’ll be great. So many people are affected by the criminal justice system and their voices go unheard.