In news that should arguably surprise no one, rapper Drake has apparently released his own candle line, aptly entitled Better World Fragrance House.
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InStyle has obtained new details on the Certified Lover Boyโs newest venture and yโall, if this ainโt the most on-brand thing Drakeโs done, I donโt know what is. The candle line (there are five of them, by the way) boasts both unique names and smells but one of them is sure to stand out: Carby Musk. This particular fragrance touts โa smooth musk thatโs an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self.โ (Iโm sorry, is this a product description or a pickup line? You know what? Nevermind. Knowing Drake, itโs probably both.) It also reportedly features hints of musk, amber, cashmere, suede and velvet and apparently, smells exactly like Mr. More Life himself. At this point, I honestly donโt know whether to be in my feelings or hit the Toosie Slide. Peep the rest of the descriptions for โSweeter Tings,โ โWilliamsburg Sleepover,โ โGood Thoughts,โ and โMuskokaโ here:
Sweeter Tings: An addictive and nostalgic Oriental Gourmand fragrance with the subtleties of comfort and goodness.
Williamsburg Sleepover: A genderless and luminous floral-woody musk fragrance that captures the essence of an urban garden under shaded lights.
Good Thoughts: A bouquet of rich florals surrounded by a vibrant bright light of freshness for a captivating positive energy.
Muskoka: โOriental Woody fragrance that emulates the smoldering warmth of burning woods, golden embers, and the feeling of being cozy by the fire.
OK, ok. Iโm not laughing, you are. Earlier this year, Drake seemingly teased at the future release by reposting an image of the blue and gold candles in a June Instagram story. But the real story I want to talk about here is the timing. This news drops less than 24 hours after rumors swirled about his ex-lover Rihanna potentially being courted by A$AP Rocky. And as The Rootโs resident Drake stan, I find all of this very compelling (read: hilarious) and have several hard-hitting questions: How does one go from running with woes through the six to slow-burning soy candle wicks? Why isnโt there a maple-scented, cuffing season-approved candle called โViewsโ that smells like backwoods, white wine, bad decisions and left-on-read messages? And why on Earth is there not an entire, pandemic-proof marketing rollout that features a virtual Marvinโs Room where folks can learn all about these new products while crying into a diary? Whatโs not clicking?
Unfortunately for both you and me, we probably wonโt get the answers weโre looking for, just like we wonโt be able to get any of the five candlesโbecause theyโre all sold out. So until they restock, I guess weโll have to settle for him dropping bars about the elusive aromas in his next album or Instagram post. I can see the caption now: You leaving me for A$AP was something I couldnโt handle. So what else is there left for me to do now but sip Henny & light this candle?
Drake, if youโre reading this and you take this lineโitโs not too late to send me my marketing royalties in advance. Thanks.
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