Laugh Now, Buy Later: Drake Is Releasing a Candle That Smells Like, Well…Drake

In news that should arguably surprise no one, rapper Drake has apparently released his own candle line, aptly entitled Better World Fragrance House. Suggested Reading Chicago’s Mayor Claps Back at Trump Deeming the City the Next ICE Target Black Folks Have a Strong Reaction to Trump Dropping the U.S. in the Middle of the Israel-Iran…

In news that should arguably surprise no one, rapper Drake has apparently released his own candle line, aptly entitled Better World Fragrance House.

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InStyle has obtained new details on the Certified Lover Boyโ€™s newest venture and yโ€™all, if this ainโ€™t the most on-brand thing Drakeโ€™s done, I donโ€™t know what is. The candle line (there are five of them, by the way) boasts both unique names and smells but one of them is sure to stand out: Carby Musk. This particular fragrance touts โ€œa smooth musk thatโ€™s an interpretation of your beautiful self, yet extrovertive as how you would want others to see your bold and brilliant self.โ€ (Iโ€™m sorry, is this a product description or a pickup line? You know what? Nevermind. Knowing Drake, itโ€™s probably both.) It also reportedly features hints of musk, amber, cashmere, suede and velvet and apparently, smells exactly like Mr. More Life himself. At this point, I honestly donโ€™t know whether to be in my feelings or hit the Toosie Slide. Peep the rest of the descriptions for โ€˜Sweeter Tings,โ€™ โ€˜Williamsburg Sleepover,โ€™ โ€˜Good Thoughts,โ€™ and โ€˜Muskokaโ€™ here:

Sweeter Tings: An addictive and nostalgic Oriental Gourmand fragrance with the subtleties of comfort and goodness.

Williamsburg Sleepover: A genderless and luminous floral-woody musk fragrance that captures the essence of an urban garden under shaded lights.

Good Thoughts: A bouquet of rich florals surrounded by a vibrant bright light of freshness for a captivating positive energy.

Muskoka: โ€œOriental Woody fragrance that emulates the smoldering warmth of burning woods, golden embers, and the feeling of being cozy by the fire.

OK, ok. Iโ€™m not laughing, you are. Earlier this year, Drake seemingly teased at the future release by reposting an image of the blue and gold candles in a June Instagram story. But the real story I want to talk about here is the timing. This news drops less than 24 hours after rumors swirled about his ex-lover Rihanna potentially being courted by A$AP Rocky. And as The Rootโ€™s resident Drake stan, I find all of this very compelling (read: hilarious) and have several hard-hitting questions: How does one go from running with woes through the six to slow-burning soy candle wicks? Why isnโ€™t there a maple-scented, cuffing season-approved candle called โ€˜Viewsโ€™ that smells like backwoods, white wine, bad decisions and left-on-read messages? And why on Earth is there not an entire, pandemic-proof marketing rollout that features a virtual Marvinโ€™s Room where folks can learn all about these new products while crying into a diary? Whatโ€™s not clicking?

Unfortunately for both you and me, we probably wonโ€™t get the answers weโ€™re looking for, just like we wonโ€™t be able to get any of the five candlesโ€”because theyโ€™re all sold out. So until they restock, I guess weโ€™ll have to settle for him dropping bars about the elusive aromas in his next album or Instagram post. I can see the caption now: You leaving me for A$AP was something I couldnโ€™t handle. So what else is there left for me to do now but sip Henny & light this candle?

Drake, if youโ€™re reading this and you take this lineโ€”itโ€™s not too late to send me my marketing royalties in advance. Thanks.

Straight From The Root

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