Booooooy, some of these corporations really need to get out of the pseudo activism business because many of them just canβt seem to do anything rightβin America or abroad.
KFC Trinidad and Tobago is apologizing for its ill-advised decision to recognize Emancipation Dayβan August 1 holiday that commemorates the emancipation of enslaved people of African descent in former British colonies in the Caribbeanβby posting a graphic of a KFC chicken drummette accompanied by a shadow in the form of a Black power fist.
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Itβs the epitome of βYou had one jobβ displayed in a single image. All they had to do was write βHappy Emancipation Dayβ and put their little chicken bucket logo in the corner somewhere. But no, they had to be extraβwhich for KFC means putting a fried chicken drummette next to an internationally recognized symbol of Black pride. (Theyβve also ensured that all future βdrums vs. flatsβ debates will go off the rails almost immediately. I can just hear it now: βThe revolution wonβt be televised, itβll be deep-fried...and yβall pro-flats ass niggas are the oneβs Harriet wouldβve shot!β)
Of course, the social media backlash was swift with people calling out this racist imagery.
To be fair, some people also pointed out that the stereotypical connection between Black people and fried chicken isnβt as relevant everywhere as it is in the U.S.
But, then again, KFC Jamaica managed to whip up a βHappy Emancipation Dayβ image that was...well...normal.
KFC Guyana also did the damn thing by putting together a beautiful, controversy-free image to use in commemorating the holiday.
Anyway, according to Buzz-Caribbean, the image posted to KFC TTβs social media pages Saturday was quickly deleted and replaced by an image of balloons with the Colonel Sanders logo on them. That image was also deleted, likely because someone figured out that βHappy Emancipation Day...Now hereβs a bunch of colonizer face-balloons to illustrate our solidarityβ probably doesnβt send the right message either.
KFC TT ended up posting an apology for the whole fiasco.
βOur intention was to support and recognise the importance of this historically significant event,β the caption reads. βWe recognise that our posts commemorating Emancipation Day drew some negative responses. Clearly we got it wrong and we want to unreservedly apologise for the offense caused. As a result, we will be reviewing the approval process of all our communications to avoid situations like this reoccurring.β
(Updated 3/3/22 with new details)
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