Boy holding books as punishment in YouTube video
Worldstarhiphop.com screenshot

It’s a son forced to hold a stack of books over his head until he’s in pain as punishment for stealing.

It’s a girl wearing a “shame shirt” to school for bringing home bad grades.

It’s an old-man, Sherman Hemsley-esque haircut for a misbehaving boy.

It’s an underperforming student strolling a busy city intersection with a sign detailing his academic crimes.

The “it” is public shaming. Agree with it or not, it’s an increasingly popular—and most certainly creative—way to check unruly and disrespectful kids.

Social media is the new hip-hop—not in musicality, of course, but in the blame it shoulders for behavioral and cultural pandemics. Public shaming has caught fire across Facebook and Instagram as parents document pictures and videos of their innovative discipline. Much of that seems to be shared in search of verbal high-fives and affirmative yeah-that’s-rights from fellow parents and followers. The irony is that parents are publicly punishing children’s unseemly behavior on social media with unseemly behavior of their own.

Some parents have forced children to return to the scene of the original crime to rectify their wrongdoing. When author ReShonda Tate Billingsley found out that her then-12-year-old daughter had posted a photo of herself on her Instagram account holding an unopened bottle of vodka, Billingsley took a picture of her own, this one of a much-sadder-faced girl, alcoholic beverage replaced with a sign that read, “Since I want to post photos of me holding liquor, I am obviously not ready for social media and will be taking a hiatus until I learn what I should and should not post. Bye-bye.”

In many cases, public shame is deployed as an alternative to spanking, which carries with it potential repercussions from local child-protective agencies and doesn’t have the far-reaching reverberations that a shared photo of a kid behaving badly could and often does. No teenagers want to become Vine or Twitter famous because their mom’s video of them wearing a sandwich board with graphic detail about how poorly they’re doing in school has gone viral.

Still, psychologists and parenting experts frown on public shaming, some even likening it to adult bullying. “Discipline is supposed to correct behavior and set boundaries so that the children can then learn how to regulate themselves and make good decisions when their parents aren’t around. You teach them what they’re supposed to do so they can make the right decisions on their own,” said Satira Streeter, executive director of Ascensions Psychological and Community Services, Inc., in Southeast Washington, D.C.

“If you start humiliating the child, you hurt the relationship with them,” she continued. “Now they’re angry and distrustful of you because you put them out there like that, and you’ve possibly done something immature in trying to teach them a lesson about how to be mature.”

The judicial system has always used public humiliation in varying degrees but is incorporating it into more sentences because, as a punishment, it costs nothing, it eliminates the need to put young people in contact with hardened criminals in prisons and detention centers, and it teaches a valuable lesson of personal accountability.

Billingsley said she met her daughter where she was—online. In this case, public shaming worked. “She saw the consequences. She said, ‘I wish I had never done that,’” Billingsley told CNN. And when the picture reached 10,000 shares in a matter of hours, the young lady saw firsthand how quickly any and everything can move around the Internet. That’s a lesson she wouldn’t have necessarily gotten had her mother not taught it on the Web.

Discipline of any kind should be less about the intent to shame and more about the desire to instruct, said Jasmyn Price, a licensed clinical professional counselor in Maryland. “If your goal is to humiliate, then public shaming is 100 percent effective. If your goal is behavioral change, if you want to teach children to reflect on their behavior and how it affects others, then it’s not. Shaming and humiliating children—or anyone, for that matter—never yields positive results.”

There’s a difference between humiliation and mild social disapproval, added Streeter, which is more “That’s not acceptable” and “That’s not what we do,” or “Mommy’s not proud of that behavior.” She said, “I’m a believer in children having to make right what they did wrong, so if you have a child that did graffiti, get them out there to clean it up.”

Ultimately, talking with children about their choices after they’ve messed up just as much as before is the baseline for all corrective behavior. It’s not social media shareable, and it’s not laughable like an old-man haircut, but it works.