The joke's on you, Eva Hoeke.
The editor-in-chief of popular Dutch magazine Jackie has resigned after a worldwide outcry arose over a headline titled "Ultimate Niggabitch," referring to singer Rihanna and her style of dress.
Eva Hoeke offered a half apology of sorts yesterday, saying that she regrets publishing the piece but that it was a joke. In a later response, Hoeke vowed to publish a retraction in the magazine's next issue. She also promised never to use that type of language again.
Singer Rihanna responded on Twitter today, slamming the magazine in a series of Tweets. Together, they read:
I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together, with the intent of abasement, that made no sense…"NIGGA BITCH"?!….Well with all respect, on behalf of my race, here are my two words for you…F*** YOU!!!
Publisher Yves Gijrath today announced the resignation of Hoeke. He released the following statement on her behalf:
I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant. The term "niggabitch" came from America and we solely used it to describe a style of dress. Because of the enormous pressure through social media I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered an rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis. Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into for Jackie for eight years, I realize that these errors — although not intented maliciously — are enough reason for leaving.
While we are glad this editor has resigned, because she doesn't deserve a job, as you can see from both of her apologies, she still doesn't get it.
The trend of European magazines insulting black people across the world continues.
Read more at Parlour magazine.