Dems Roll Out New 7-Figure Ad Campaign Ahead of Midterms

Diana Ozemebhoya Eromosele
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Democratic National Committee Chairwoman Debbie Wasserman Schultz of Florida exits the DNC and Obama for America Gotta Vote Bus in Miami’s Little Havana neighborhood Oct. 25, 2012.
Joe Raedle/Getty Images

Reminding people to vote costs money. And to that end, the Democratic National Committee is spending a pretty penny—seven figures’ worth—on a national media campaign to get the word out that there is indeed a midterm election coming up and that blacks, Latinos, women, Asians and young Americans—all of whom show up to vote much more prominently during presidential-election cycles—ought to get to a voting booth this November to help put or keep Democrats in office.

“No Democratic president in U.S. history has faced the level of obstruction from the Republicans that Barack Obama has. It’s critical that we continue to fight for change and vote on November,” a voiceover in the campaign’s very first ad, titled “Obstruction,” says.

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DNC Chairwoman and U.S. Rep. Debbie Wasserman Schultz of Florida doubled down on that message in a statement released to the press: “It’s no secret that Democrats’ challenge is expanding the vote this November and before with early voting, so these ads are geared toward many constituencies that have typically dropped off in midterm elections.”

The multifaceted media campaign will run ads in print, radio and online. Ads on black radio stations will commence this week.

“I want an economy where your hard work pays off with higher wages and higher incomes and affordable health insurance and decent retirement benefits,” President Barack Obama says in “Obstruction.”

“The goal here is simple: to remind drop-off voters that there’s an election just on the horizon and highlight what the stakes are for them,” the DNC said in a statement.

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Listen to the first radio ad, “Obstruction.”

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