Who wouldn’t want to have their fairytale wedding featured in The New York Times or even better… Vogue. Well, Los Angeles-based publicist Jenelle Hamilton Williams, 45, can give you the rundown on how to achieve such a feat after her wedding was published in both publications, and she says that if you want the same, you’ll need to strategically plan for at least 6 to 8 months in advance.
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Williams shares that her planning process included understanding how to pitch for the two publications and what she could use to stand out from the pack of brides who would also be trying to get their weddings in the magazines.
“Vogue is all about fashion, so my pitch, my angle, had to be centered around the dress. My client Bob Mackie is a legend. He personally designed my dress, and that I knew straight away would be of interest to Vogue…”
Talk about an edge. In case you’re not in the fashion loop, Bob Mackie is an Emmy award-winning American fashion designer who has designed pieces for iconic celebrities such as Diana Ross, Tina Turner, and Cher and more recently Pink, Zendaya, and Sabrina Carpenter. However, it has been many years since Mackie last designed a dress. Therefore, having a legendary designer such as Mackie come out of his retirement to design a wedding dress specifically for Williams was definitely a unique pitch for Vogue. But while Williams’ pitch to Vogue followed more of a fashion angle, she knew that The New York Times would want to put more focus on her love story.
“The New York Times, they wanna to focus on your relationship. They wanna to focus on your love story. And also things like my husband.” Her handsome Black husband, Bart Williams, 62, is an LA Lawyer who went to Yale University and Yale Law School, she explained.
The gorgeous pair met through a dating app in 2021 and were only eight minutes away from each other. After their first phone call, which lasted two and a half hours, the couple knew they had instant chemistry, and within two years were talking about engagement rings, according to Vogue.
“I’m a publicist and I run a bicoastal firm out of New York and LA. So I knew that this information would be of interest to them and their readership.”
As a professional publicist, Williams also knew just how to plan her PR campaign and states that she broke it down into specific areas: Body, hair, makeup, skin, the story, the design, her partners, and photographers, and with of these topics she had a specific angle to sell to her dream publications, which is how she managed to land her dream wedding with her dream dress in Vogue. Ok, now.
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