Beyoncé and Jay-Z Challenged Us to Become Vegan—Again. Their Wealthy-Ass Plants Probably Taste Like Fried Chicken

Beyonce Knowles and Jay-Z look on before Miguel Cotto takes on Canelo Alvarez in their middleweight fight on November 21, 2015 in Las Vegas, Nevada.
Beyonce Knowles and Jay-Z look on before Miguel Cotto takes on Canelo Alvarez in their middleweight fight on November 21, 2015 in Las Vegas, Nevada.
Photo: Al Bello (Getty Images)

Beyoncé and Jay-Z want us to go vegan—again.

As her own Instagram has shown us, the H-Town vicious vixen typically switches to a strictly vegan diet when preparing to snatch our wigs via concert. The diet is as steadfast as her braids and laptop superwoman duo.


Back in 2015, the songstress teamed up with author and physiologist Marco Borges to create 22 Days Nutrition, a meal-plan delivery service banking on the adage that it takes 21 days to break a habit. Borges is also Bey’s trainer.

Nowadays, however, the power couple is challenging everyone to incorporate veganism into their lifestyle. Not just a diet; not just a fad. They’re tagging Borges again, this time supporting his new book, The Greenprint: Plant-Based Diet, Best Body, Better World. “Greenprint,” huh? A play on words from Jay’s Blueprint album series, perhaps?

“Having children has changed our lives more than anything else,” the couple wrote in the book’s introduction, according to People. “We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.”

That “truth”, according to the couple, is this: everyone should adopt a vegan lifestyle 24/7.

“We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint’,” they added.


Whew, chillay. Okay, first off, we’ve seen the benefits of veganism from Bey’s perspective. Her skin glows like no other and her energy is only amplifying with age. But, fried chicken though. We all remember the days when Bey expressed her love for the bird. How does she give it up? Better yet—how could Queen B ask us mere mortals to give it up?

In response to their challenge, most folks activated their black mama voice: you got vegan money?


The discussion toggled from the very real existence of food deserts to Bey’s and Jay’s philanthropy efforts. The accessibility to a plant-based diet isn’t black and white, and neither is the overall discussion surrounding it.

While the cultural critique and exchange is a very valid one (in fact, there’s an entire conversation on rich and wealthy folks offering general inspirational advice to be had), a conspiracy theory immediately came to this goofy ass mind: maybe all of their vegan food secretly tastes like delectable trash such as fried chicken, bacon, and ice cream.


That is my belief and I am sticking to it.

But don’t worry, Beyoncé isn’t fully abandoning her love for real chicken. That epic dance she routinely does onstage is evidence of that:

As soon as I have full access to Bey’s and Jay’s garden in Narnia, I’ll volunteer as tribute into the vegan lifestyle. I promise.

Staff Writer, Entertainment at The Root. Sugar, spice & everything rice. Equipped with the uncanny ability to make a Disney reference and a double entendre in the same sentence.



Who the fuck is “they?”

This is not the place for dumb, uneducated, homophobic, Hotep conspiracy theories.