“Yeah because the best way to get kids to trust cops is to LIE TO THEM FOR A WEEK,” wrote one Twitter user.

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And while the article frames the reveal as a “surprise,” another Twitter user called it dishonest and “emotional abuse.”

Baltimore PD has a long history of racism and corruption that extends into the present day. The 2015 death of Freddie Gray, who suffered a fatal injury while in BPD custody, sparked a Department of Justice investigation that concluded that racial bias was pervasive in the department. And just this year, an elite team within the department—the Gun Trace Task Force—was charged with “plundering the city and its residents for hundreds of thousands of dollars in cash, drugs, and jewelry” for years, writes Vox.

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Of course, the professed intent of the “Love to Live You” camp is noble, and is certainly a welcome step in bridging the gulf between BPD and the community it polices. But it’s also fair to question the methodology—hiding officers’ identities until the end—and the message that sends about police. Namely, about their ability to confront the root causes for why such distrust exists in the first place.

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Building personal connections is great, but the sort of transformation Col. Russell aspires to also requires officers practice that same leadership, accountability, and reflection within their own departments.