Blue Ivy and Rumi Carter just had the ultimate daddy-daughter day with Jay-Z at Super Bowl LV. The girls, who stood on the sidelines with their dad at the big game as the Seattle Seahawks faced off against the New England Patriots Sunday, continued an adorable family tradition in the process.
Suggested Reading
Since 2019, Jay has been the NFL’s live music entertainment strategist, working with the league to pick the halftime show performers for the Super Bowl. And because having international superstars as parents has its privileges, Blue Ivy, 14, and Rumi, 8, have been by his side for all of the action. While the game goes on, the family has made the most of the moment, with Jay recreating a picture of his oldest daughter playfully jumping in the air.
The tradition started in 2020 when Jay captured a beautiful Blue Ivy mid-air.
Although the COVID pandemic kept them from recreating the snapshot in 2021, a masked Blue Ivy took another pic in 2022.
In 2024, the smiling tween took flight again in Las Vegas.
This year, Blue posed for the same picture again. But this time, she got an assist from her little sis, who made a practice of adorably stealing the spotlight whenever she could during mama Beyoncé’s “Cowboy Carter” tour.
Fans loved seeing the sisters having fun together.
“Manager Blue and Choreographer Rumi continuing the tradition of the end zone jump 🥰,” wrote someone on TikTok.
Others commented how much they loved seeing a softer side of Jay-Z with his daughters.
“Jay loves being a girl dad for real,” wrote someone else.
But one of the biggest questions on fans’ minds is when we’ll get a real glimpse of Rumi’s twin brother Sir, who somehow manages to maintain a low profile.
“When are we seeing the boy?” asked someone on X.
Straight From 
Sign up for our free daily newsletter.