Valentino Must Be Euphoric: Zendaya Is the Luxury Label's Newest Ambassador

Is there a power on Earth greater than Zendaya? The obvious answer is, of course, yes. But if you watched her return to HBOโ€™s Euphoria for the first of its two-part holiday special this weekend (shout out to Colman Domingoโ€™s brilliant performance opposite her), you likely got the reference above. While this year hasnโ€™t had…

Is there a power on Earth greater than Zendaya? The obvious answer is, of course, yes. But if you watched her return to HBOโ€™s Euphoria for the first of its two-part holiday special this weekend (shout out to Colman Domingoโ€™s brilliant performance opposite her), you likely got the reference above. While this year hasnโ€™t had much to offer in the way of good news, whatโ€™s undeniable is that the Disney kid turned ingenue turned Hollywood A-lister has indeed become a force to be reckoned with, having further cemented her star power in 2020, winning her first, history-making Emmy for her starring role in a show she also produces (and proving that Emmy was well-deserved with her performance in this weekendโ€™s special).

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Of course, Zendayaโ€™s already well known as a fashion icon, having slain many a red carpet, shut down the Met Gala (twice), starred on countlessย magazine covers, collaborated with Tommy Hilfiger, and been one of the faces of Lancรดme since early 2019. The next stop on her seemingly unstoppable climb? Maison Valentino, which this weekend announced its newest brand ambassador isโ€”you guessed itโ€”Zendaya.

โ€œThe reason why we chose Zendaya as the new face for Valentino is because she perfectly embodiesย and represents what Valentino is and stands for, today,โ€ said Valentino Creative Director Pierpaolo Piccioli in a release obtained by Fashionista. โ€œShe is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.โ€

This weekend, the label debuted a video of the starโ€™s first campaign shoot, a simple and romantic montage of a minimally made-up Zendaya posing with several bags from the labelโ€™s Garavani Roman Stud collectionโ€”styled, of course, by her longtime partner in fashion, Law Roach. โ€œNew connections between past, present and an imagined future,โ€ the brand posted on Instagram. โ€œValentino is proud to announce that Creative Director [Pierpaolo Piccioli] has chosen [Zendaya] to represent a resignified Valentino, one where its core values evolve into a modern context.โ€

โ€œI am honored to have been chosen as the face of Valentino,โ€ said Zendaya of her new partnership in a statement. โ€œIโ€™m so excited to begin this amazingย collaboration with Pierpaolo and the entire Valentino family,โ€ adding on Instagram, โ€œThank you and canโ€™t wait for whatโ€™s to come.โ€

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