Ted Williams (YouTube)

Look to hear Ted Williams, the formerly homeless man with the "golden voice," today in a Kraft and CP+B Valentine's Day social media campaign called, well, "The Golden Voice of Love," according to Agencyspy.

‚ÄúThe Golden Voice of Love‚ÄĚ is basically the same exact thing as W+K‚Äôs award-winning ‚ÄúResponses‚ÄĚ campaign for Old Spice. Tweets featuring the #voiceoflove hashtag will be eligible for a reading by Williams through Feb. 14, which will then be posted to Kraft Mac and Cheese‚Äôs YouTube page. The main distinction between ‚ÄúThe Golden Voice of Love‚ÄĚ and ‚ÄúResponses‚ÄĚ is the former‚Äôs charitable twist. For each tweet featuring the #voiceoflove hashtag, Kraft will donate 100 boxes of Mac and Cheese (up to 100,000 total) to Feeding America, an organization that Williams says is ‚Äúvery near and dear to my heart.‚ÄĚ

Watch the video here:

Read more at Agencyspy.