serena williams
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Serena and Venus Meet in U.S. Open and We Already Know Who’ll Win (Spoiler Alert: It’s Us)
The tennis gods have done this on purpose for the amusement of tennis fans worldwide. For the 30th time since becoming pros, Venus and Serena Williams will face each other and, in truth, the only winner is tennis. On Friday two of the most dominant athletes will take center stage in the third round of…
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Black Excellence Is Not Crazy: Viral Video Shows Richard Williams Creating Black Superheroes
At the start of the 2018 U.S. Open, Nike debuted a video of Richard Williams coaching his then 9-year-old daughter Serena Williams. The commercial juxtaposes the images of Richard crouched next to a tiny Serena as he says, “This is you in the U.S. Open.” The future icon bounces the ball and breathes before her…
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You've Been Served: Serena William's Ladylike—and Winning!—US Open Look Speaks Volumes
“Well, she always knows her place, she’s got style, she’s got grace, She’s a winner…” Sorry, I can’t seem to stop humming Tom Jones this morning, as I check out Serena Williams’ winning look and performance on Monday night at the US Open. ‘Cause she’s a lady—in every possible sense of the word. Wearing a…
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Royalty Never Repeats Itself: Serena Williams Comments on the French Open Catsuit Controversy
“Queen of the Court,” “G.O.A.T.” or “Serena the Superhero”; whatever you might fondly call tennis phenom Serena Williams, she is sports royalty. And while we were dismayed to hear that the French Tennis Federation had singled out Williams’ Nike-designed compression catsuit when explaining its ban on less traditional outfits at future French Opens, we weren’t…
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No Love: Serena’s Superhero Look Is Being Shut Down by the French Open
France is known for its fashion and Serena Williams is known for her fashion statements, but when she returns to the French Open next year, she will not be allowed to wear outfits like the Nike-designed black catsuit she wore to the 2018 tournament in May. As reported by Sports illustrated, French Tennis Federation (FFT)…
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Mama Said Knock You Out: Serena Williams Channels LL Cool J in a New Commercial for Chase
As we await Serena Williams’ first appearance at the U.S. Open since giving birth to daughter Alexis Olympia, don’t be surprised if we totally fangirl out. Every day, we seem to get a new slice of greatness from the G.O.A.T., and her latest commercial for Chase is, simply put, next level. In a voiceover, Williams…
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On the Court in Off-White: Serena Williams and Virgil Abloh Launch Their Nike ‘Queen’ Collection
When we heard Virgil Abloh and Serena Williams were collaborating on Williams’ 2018 U.S. Open wardrobe, we were understandably intrigued. Two black phenoms at the top of their respective games are exciting—especially when supported by an athletic apparel juggernaut like Nike. Now, we get our first look at the resulting “Queen” collection in motion, as…
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#SafeWayOut: Serena Williams Wants to Raise Awareness About Financial Abuse
When we discuss the effects and types of domestic abuse, there is one component we often overlook: financial abuse. Financial abuse (or economic abuse) is defined by the U.S. Office on Women’s Health as “when an abuser has control over finances in a relationship and withholds money from the victim.” Now, as an ambassador for…
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Serena Williams Opens Up About Struggling with Motherhood and Her Comeback in Time Magazine Spread
Serena Williams, the Greatest of All Time, has been quite open and frank about her life as she grows as a mom. From the terrifying experiences during the birth of her daughter, Alexis Olympia, to coming back to the tennis world, through grappling with archaic laws that seeded her lower simply because she gave birth,…
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'Queen': Serena x Virgil Abloh x Nike Is a Grand Slam
You don’t have to be a tennis enthusiast to appreciate the power of this matchup. For her return to the U.S. Open later this month, Serena Williams’ Nike uniforms will be designed by none other than Virgil Abloh. As reported by Vogue, the 23-time Grand Slam champion—already known for her on-the-court style—will be wearing a…