nike
-
Black Excellence Is Not Crazy: Viral Video Shows Richard Williams Creating Black Superheroes
At the start of the 2018 U.S. Open, Nike debuted a video of Richard Williams coaching his then 9-year-old daughter Serena Williams. The commercial juxtaposes the images of Richard crouched next to a tiny Serena as he says, “This is you in the U.S. Open.” The future icon bounces the ball and breathes before her…
-
You've Been Served: Serena William's Ladylike—and Winning!—US Open Look Speaks Volumes
“Well, she always knows her place, she’s got style, she’s got grace, She’s a winner…” Sorry, I can’t seem to stop humming Tom Jones this morning, as I check out Serena Williams’ winning look and performance on Monday night at the US Open. ‘Cause she’s a lady—in every possible sense of the word. Wearing a…
-
On the Court in Off-White: Serena Williams and Virgil Abloh Launch Their Nike ‘Queen’ Collection
When we heard Virgil Abloh and Serena Williams were collaborating on Williams’ 2018 U.S. Open wardrobe, we were understandably intrigued. Two black phenoms at the top of their respective games are exciting—especially when supported by an athletic apparel juggernaut like Nike. Now, we get our first look at the resulting “Queen” collection in motion, as…
-
'Queen': Serena x Virgil Abloh x Nike Is a Grand Slam
You don’t have to be a tennis enthusiast to appreciate the power of this matchup. For her return to the U.S. Open later this month, Serena Williams’ Nike uniforms will be designed by none other than Virgil Abloh. As reported by Vogue, the 23-time Grand Slam champion—already known for her on-the-court style—will be wearing a…
-
Level Up: The Latest Lyst Index Indicates That Black Influence Is Finally Being Recognized
Keep on risin’ to the top! Today, global fashion search platform Lyst released its second 2018 installment of The Lyst Index, its quarterly report ranking the fashion industry’s most in-demand labels and products. Analyzing the online shopping habits of over 5 million shoppers monthly spanning approximately 12,000 global retailers and labels, Lyst compiled their results…
-
Pride for Profit? Nike Catches Criticism for Using the Pink Triangle on Its BeTrue Sneakers
It’s Pride Month, that time of year when rainbow symbology suddenly regains significance in American consciousness—and consumerism. In recent years, mass-market retailers have made big demonstrations of their support of the LGBTQIA community (notably, even more so since the legalization of same-sex marriage in the U.S. in 2015). A stroll down any major retail corridor…
-
Naija! Nike’s Nigeria World Cup Kits Sell Out in 15 Minutes!
Now, this is what we call team spirit: Fifteen minutes after the June 1 release of Nigeria’s Nike-designed World Cup kits, the collection entirely sold out online. After pushing back the collection’s release because of high demand—3 million preorders, to be exact—and fear of knockoffs, the brand then had to contend with lines around the…
-
It Must Be the Shoes: Super Heroic Can Bring Out the Hero in Every Kid
It’s a bird! It’s a plane! It’s a shoe! Rarely do the words “innovative” and “adorable” occupy the same space, but we just learned about something that is both: New children’s shoe line Super Heroic has arrived to save the day—or, in this case, save the play. Five years ago, Chicagoan Jason Mayden was a…
-
Nike Investigating Inappropriate Workplace Behavior as Top Executive Resigns
Nike will be doing some rearranging of its management team after the company acknowledged that it had received complaints about inappropriate workplace behavior and that one of its top executives has resigned. The Wall Street Journal reports that Nike’s No. 2 executive, brand President Trevor Edwards, who was seen as the potential successor of CEO…
-
Paris Fashion Week: Off-White x Nike Caused a Fashion Riot
Paris experienced a riot last week. Off-White designer Virgil Abloh knows how to draw a crowd, but his Fall/Winter 2018 runway presentation almost closed down before it opened. An uninvited and impromptu throng of sneakerheads gathered outside the venue in hopes of scoring a pair of Off-White x Nike, which Footwear News reported will be…