makeup for black women
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‘Mother’ Comes With Another: Pat McGrath Releases New Limited Edition Collection With the Met
Another Mothership has landed: Pat McGrath—she of the decades-long career of makeup mastery and billion-dollar empire, only two years after the launch of her eponymous brand, is now releasing what is sure to be another highly coveted collection. Teaming up again with New York City’s Metropolitan Museum of Art, McGrath (who has long held the…
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Hot Chocolate: Fenty Beauty 'Unveiled' a New Stunna Lip Paint, and My Life Just Got Made
Fun fact: I am of a generation of women who wore brown lipstick (sans lipliner, in my case) as we came of age. In fact, my signature shade—and maybe yours, too—was L’Oréal’s Colour Riche in Brazil Nut (formerly number 333 but rebranded as 850 in recent years). It was the perfect, creamy caramel-brown—my first experience…
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Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1
Remember a time, not too long ago, when finding your perfect shade and undertone was the stuff dreams were made of? Then, multi-hyphenate trendsetter Rihanna crashed onto the beauty scene in September 2017 with an all-inclusive campaign and 40 shades of foundation that prompted the entire beauty to sit up, take notice and, in many…
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We’re #1: Why Beauty Bakerie’s Biggest Innovation Was Listing Their Darkest Shade First
When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one fundamental detail about Cake Mix’s 30-shade launch:…
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The Shade: Cut Out the Hard Contour and Get Into Some Subtle Sculpting with Joan Smalls
If there’s one thing we know for sure, it’s that most of us aren’t (and will never be) blessed with the naturally-chiseled features of Puerto Rican goddess Joan Smalls. The modeling phenom was blessed with high cheekbones and full lips and brows—the type of features your Insta-faves are trying to recreate with exaggerated pencil-and-contouring techniques.…
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Makeup for Everyone: Make Up For Ever's Latest Release Nails the Full Spectrum Foundation Range
Now, this is how you debut a foundation range: After a very disappointing 32-shades-of-beige foundation release from Beautyblender last week, we were beginning the wonder if the 40-shade phenomenon we’ve dubbed the “Fenty effect” was beginning to wane, because that was just plain lazy. But never fear: 32-year-old cosmetics brand Make Up For Ever has…
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When the Fenty Effect Fails: Beautyblender's New Foundation Needs to Bounce
“How you gon’ make 32 shades of the same color, though?” That’s the question popular beauty blogger Shayla Mitchell had for Beautyblender after peeping their much-touted new “Bounce” liquid foundation, which launched on July 24. And we’re inclined to agree; like many devotees of the brand’s game-changing, egg-shaped makeup sponge, we were excited to hear…
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More Full-Spectrum Beauty: Milk Makeup Increases Its Shade Range
Devotees of Milk Makeup’s Blur Liquid Matte foundation may now have a better chance at meeting their perfect match. The vegan, cruelty-free cosmetics line just added eight new shades to its year-old, oil-free foundation-range, expanding its options to a full 24 shades, launched Tuesday. While 24 obviously pales in comparison to, say, 40, Milk’s new…
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Calling All Makeup Junkies: Fashion Nova Plans To Launch Nova Beauty
Fashion Nova is currently best known as an affordable fave amongst celebs—and us regular people who just want a cute outfit. Now, the brand is about to be a one stop shop, y’all. Fashion Nova is planning to launch Nova Beauty sometime between late 2018 and early 2019, and we’ll be able to complete our…
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Epic Shade: Issa Rae's Latest CoverGirl Spot Is the #BlackGirlMagic Night Out We All Need
“Always bet on black, boo.” That’s the pronouncement from Insecure creator and star Issa Rae, as she joins real-life besties Megan Lawson, Devin Walker and Abenet McMullen for a girls’ night out in likely the blackest spot CoverGirl has ever produced. The two-minute spot is a one-liner bonanza, with Rae and her pals tossing off…