“Always bet on black, boo.” That’s the pronouncement from Insecure creator and star Issa Rae, as she joins real-life besties Megan Lawson, Devin Walker and Abenet McMullen for a girls’ night out in likely the blackest spot CoverGirl has ever produced.
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The two-minute spot is a one-liner bonanza, with Rae and her pals tossing off gems and clapbacks like “resting rich face” and “It’s a lituation!” while applying, assessing and reapplying an array of CoverGirl lipsticks in preparation for their big night—though the destination is still unknown by the commercial’s end.
And maybe that’s the point: that it doesn’t matter where you’re going, as long as your girls are along for the ride. I’d be lying if I said I didn’t wish there was room for us in the backseat. But unfortunately, this clique seems to be members only.
“Y’all know I’m hard to get into … that’s what the men say,” Rae quips, before wondering, “Did I shade myself?”
But it’s great to get a peek at the characters in Rae’s off-camera life, and discover that they’re every bit as entertaining as she and her Insecure crew are. And kudos to CoverGirl for showcasing #blackgirlmagic in motion—literally—and reminding us that shade can be friendly, too.
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