foundation
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Gift, or Gimmick? What's the Deal with Pür’s 100-Shade Foundation Debut?
Does size really matter? When it comes to which cosmetic company has the most diverse foundation range, apparently so. Since 2017’s 40-shade Fenty Beauty launch, we’ve watched company after company attempt to match or exceed their all-inclusive ethos (thanks, Rihanna), with occasionally deeply disappointing results (see: Morphe and Beautyblender). The moral? Quantity is nothing without quality.…
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3 Kingdoms of Creamy Complexions: Juvia’s Place to Debut Their 1st Foundation Line on May 20
Makeup lovers of all ethnicities have fallen in love with Juvia’s Place cosmetics; their super-saturated pigments and gorgeously curated, African-themed palettes make dramatically colorful looks easy—and stunningly affordable. Now, the black-owned brand is getting into the foundation game. On May 20, the brand will drop 42 shades of long-wearing, “velvety matte” foundation called “I Am…
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New Product Alert: Mented Cosmetics Wants to See Your 'Skin'
The pursuit of the perfect foundation could potentially go on forever—but thanks to Rihanna and her 2017 Fenty Beauty launch, more and more brands are being put to the test. Meanwhile, in Black-owned beauty land (the best land of all), the founders of Mented Cosmetics have never swayed from their desire to center darker shades.…
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Color Us Corrected: Morphe Maxes Out the Foundation Game with 60 Shades of Fluidity! [Updated]
You know, if there’s one resolution we should all have for 2019, it should be that when we’re wrong, we say we’re wrong. Case in point: Just last week, we raved about Fenty Beauty’s upcoming expansion to 50 shades of foundation and concealer from their original and groundbreaking 40-shade launch. But as it turns out,…
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50 Shades of Game: Fenty's Got Fresh Products and Foundation Shades on the Way
Fun fact: While many little makeup-obsessed girls were dreaming of sampling their mothers’ lipsticks or eyeshadows, I was the only 7-year-old I knew who couldn’t wait to wear concealer. Those of you who have hereditary dark circles know what I’m talking about: constantly being told you look tired, feeling like your eyeshadow can’t compete with…
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The Strange Story of Trump's Sham Foundation and a Signed Tim Tebow Helmet, Explained
President Trump is closing his personal money-laundering operation charity that used donations as if they were the president’s personal money while doing little if anything to actually help anyone other than the president. What’s baffling is that in 2016, shortly before Russia would hand Big Kompromat the election, Trump claimed that he was going to…
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More Full-Spectrum Beauty: Milk Makeup Increases Its Shade Range
Devotees of Milk Makeup’s Blur Liquid Matte foundation may now have a better chance at meeting their perfect match. The vegan, cruelty-free cosmetics line just added eight new shades to its year-old, oil-free foundation-range, expanding its options to a full 24 shades, launched Tuesday. While 24 obviously pales in comparison to, say, 40, Milk’s new…
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From Sponges To Foundation: Beautyblender Finally Launches Its 1st Makeup Product
The Beautyblender brand, the creator of the iconic sponge shaped as an egg that we all know and love, has recently announced the launch of a new product. It was only right that foundation would come from the brand at some point in time as up until recently their only product was the foundation applicator.…
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Can't Stop, Won't Stop: NYX Cosmetics Collabs With Vlogger Alissa Ashley on 45 Shades of Foundation
The Fenty Effect can’t stop, won’t stop; and thankfully, it now doesn’t cost $34 to find your perfect foundation match, as less than a year after Fenty Beauty’s groundbreaking 40-shade launch, it now feels almost requisite for other cosmetics brands to get into the act. Doesn’t inclusion feel—and look—good, y’all? Who got next? Affordable favorite…
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Born This Way, Baby! Jackie Aina’s Too Faced Foundation Collaboration Has a Launch Date!
Beauty influencer and The Glow Up fave Jackie Aina has continually expressed the need for inclusiveness in the beauty community. With that in mind, at her 30th birthday celebration last year, Aina announced that she’d be working with cosmetics brand Too Faced to expand its popular Born This Way foundation range. Both the brand and…