Who’s the Boss? Social Media Reminds Us Fenty Beauty Is Outselling Both KKW Beauty and Kylie Cosmetics

Here’s a billion-dollar empire in the making with the receipts to prove it: Following up on projections made in January of this year, pop culture aficionados PopCrave reignited talk of Fenty’s domination over the beauty industry via a tweet, comparing the ongoing success of the brand with that of the Kardashian-Jenner…

Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1

Remember a time, not too long ago, when finding your perfect shade and undertone was the stuff dreams were made of? Then, multi-hyphenate trendsetter Rihanna crashed onto the beauty scene in September 2017 with an all-inclusive campaign and 40 shades of foundation that prompted the entire beauty to sit up, take notice…

Power to the People! By Popular Demand, CoverGirl Brings 40 More Shades to the Drugstore Aisle

At this point, we’re basically writing one of these posts once a week, but suffice to say the 40-shade Fenty effect has entirely changed the makeup game. Now, meeting your perfect foundation match has gotten even more frugal; last month, CoverGirl released their TruBlend Matte Made liquid foundation ($8.44-$11.49) in…

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