40 shades of foundation
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Beautyblender Just Added 8 New Shades to Fix Its Foundation Fail—But Is It Good Enough?
We never thought we’d say this, but you know what we’d like to leave in 2018? The frantic rush to get a new foundation line to market without any real forethought or consideration. We get it. You’ve got to compete, but now that the bar has been substantially raised, if you’re not going to do…
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Into the Deep End: Is L'Oreal the Newest Winner in the Full Spectrum Foundation Game?
Could the darkest shade available in a liquid foundation actually be available in your local drugstore? According to popular beauty vlogger Nyma Tang, L’Oreal may be the first on the market to cover the deepest skin tones, with the creation of new shades in its bestselling True Match Super-Blendable Foundation line. Tang, who is of…
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It Was Only a Matter of Time: Fenty Beauty Makes Time Magazine’s ‘Genius Companies 2018’ List
Work, work, work, work, work … only a year after launching her revolutionary Fenty Beauty (world renowned for its 40 shades of full-spectrum shade foundation), Rihanna’s beauty line has made Time magazine’s “Genius Companies” list for 2018. “Fenty’s unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse…
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Birthday Beauty: Rihanna Celebrates Fenty Beauty’s 1st Year With a New Drop and a Retro Look
It’s been quite a month for the multifaceted Rihanna; on Sept. 12, she shut down New York Fashion Week with a Savage x Fenty show so hot it sent Fenty Beauty muse Slick Woods into labor. Two days later, she dazzled her celebrity friends with her fourth annual Diamond Ball, benefitting her Clara Lionel Foundation.…
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We’re #1: Why Beauty Bakerie’s Biggest Innovation Was Listing Their Darkest Shade First
When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one fundamental detail about Cake Mix’s 30-shade launch:…
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Makeup for Everyone: Make Up For Ever's Latest Release Nails the Full Spectrum Foundation Range
Now, this is how you debut a foundation range: After a very disappointing 32-shades-of-beige foundation release from Beautyblender last week, we were beginning the wonder if the 40-shade phenomenon we’ve dubbed the “Fenty effect” was beginning to wane, because that was just plain lazy. But never fear: 32-year-old cosmetics brand Make Up For Ever has…
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When the Fenty Effect Fails: Beautyblender's New Foundation Needs to Bounce
“How you gon’ make 32 shades of the same color, though?” That’s the question popular beauty blogger Shayla Mitchell had for Beautyblender after peeping their much-touted new “Bounce” liquid foundation, which launched on July 24. And we’re inclined to agree; like many devotees of the brand’s game-changing, egg-shaped makeup sponge, we were excited to hear…
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Power to the People! By Popular Demand, CoverGirl Brings 40 More Shades to the Drugstore Aisle
At this point, we’re basically writing one of these posts once a week, but suffice to say the 40-shade Fenty effect has entirely changed the makeup game. Now, meeting your perfect foundation match has gotten even more frugal; last month, CoverGirl released their TruBlend Matte Made liquid foundation ($8.44–$11.49) in the now-requisite 40 shades—but rather…
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40 More Ways to Match? Lush May Be Getting Into the 40-Shade Foundation Game
Just when we were wondering which brand would be the next to launch a 40-shade foundation range, rumor has it that popular handmade bath-and-body brand Lush may be making a major investment in its makeup category with the launch of 40 shades of solid foundation. While the U.K.-based brand has remained mum, beauty news site…
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Did Dior Backstage Do Right by Its Darker-Skinned Clientele? Beauty Blogger Nyma Tang Reviews
In the now-heated rush for every cosmetics brand to come to market with at least 40 shades of foundation (thanks, Fenty), there’s still a question of how truly inclusive their shade ranges are. Whether it’s an issue of the majority of shades still falling firmly in the “beige” category, or undertones not being correctly addressed,…