40 shades of foundation
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Big Beauty Tuesday: Will the Supreme x Pat McGrath Collab Deliver the Most Iconic Red Lipstick Yet?
There is little to be found in the way of pick-me-ups during these dark days, but if there’s one beauty staple that reliably turns this writer’s frown upside down, it’s red lipstick. So imagine how wide I’m grinning at the news that my favorite makeup maven, Pat McGrath has teamed up with legendary streetwear brand…
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In a World of Full Spectrum Foundation Ranges, an Ulta Shopper Is Told She Is 'Too Dark for Most Colors in the Store'
It’s 2020, and after decades of greige, beauty brands across America now regularly stock over 40 shades to accommodate a wide range of skin tones. But as Ulta client Ebony Kankam London learned when she attempted to get her makeup at the beauty chain’s Holmdel, N.J. location in preparation for her baby shower, accessing those…
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Is This the Mother of All Foundations? Pat McGrath’s Next Release Promises ‘Sublime Perfection’
Kids, start stockpiling your allowance because “Mother” is about to sell you the promise of “sublime perfection” in a bottle—and it ain’t cheap (but will likely be worth it, if her previous releases are any indicators). Real talk? We’ve been waiting for Pat McGrath to release a foundation range since she launched Pat McGrath Labs—after…
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Gift, or Gimmick? What's the Deal with Pür’s 100-Shade Foundation Debut?
Does size really matter? When it comes to which cosmetic company has the most diverse foundation range, apparently so. Since 2017’s 40-shade Fenty Beauty launch, we’ve watched company after company attempt to match or exceed their all-inclusive ethos (thanks, Rihanna), with occasionally deeply disappointing results (see: Morphe and Beautyblender). The moral? Quantity is nothing without quality.…
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3 Kingdoms of Creamy Complexions: Juvia’s Place to Debut Their 1st Foundation Line on May 20
Makeup lovers of all ethnicities have fallen in love with Juvia’s Place cosmetics; their super-saturated pigments and gorgeously curated, African-themed palettes make dramatically colorful looks easy—and stunningly affordable. Now, the black-owned brand is getting into the foundation game. On May 20, the brand will drop 42 shades of long-wearing, “velvety matte” foundation called “I Am…
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New Product Alert: Mented Cosmetics Wants to See Your 'Skin'
The pursuit of the perfect foundation could potentially go on forever—but thanks to Rihanna and her 2017 Fenty Beauty launch, more and more brands are being put to the test. Meanwhile, in Black-owned beauty land (the best land of all), the founders of Mented Cosmetics have never swayed from their desire to center darker shades.…
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Glossier Gets with the Program: The Brand's Perfecting Skin Tint Finally Expands Its Shade Range
In the race to offer full-spectrum beauty, smaller brands have often struggled to keep up, as larger brands seem to be pushing broader shade ranges into the market with stunning speed (sometimes, a little too fast). But as we know, slow and steady often wins the race, so we’re hoping for the best from the…
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Your Favorite CoverGirl Comes to Town: Issa Rae Hits Times Square on Tuesday, Jan. 8
New Yorkers, this is not a drill. If you’re missing Insecure, you can get your fix of Issa Rae on Tuesday at CoverGirl’s flagship store in Times Square in New York City. The brand ambassador will be on site from 5 p.m. to 6:30 p.m., presumably signing autographs and flashing her megawatt smile for the…
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Color Us Corrected: Morphe Maxes Out the Foundation Game with 60 Shades of Fluidity! [Updated]
You know, if there’s one resolution we should all have for 2019, it should be that when we’re wrong, we say we’re wrong. Case in point: Just last week, we raved about Fenty Beauty’s upcoming expansion to 50 shades of foundation and concealer from their original and groundbreaking 40-shade launch. But as it turns out,…
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50 Shades of Game: Fenty's Got Fresh Products and Foundation Shades on the Way
Fun fact: While many little makeup-obsessed girls were dreaming of sampling their mothers’ lipsticks or eyeshadows, I was the only 7-year-old I knew who couldn’t wait to wear concealer. Those of you who have hereditary dark circles know what I’m talking about: constantly being told you look tired, feeling like your eyeshadow can’t compete with…