Spotify Unveils EQUAL Initiative to Amplify Women Creators, Push for Gender Equity In Audio

Illustration for article titled Spotify Unveils EQUAL Initiative to Amplify Women Creators, Push for Gender Equity In Audio
Photo: Shutterstock (Shutterstock)

As you should be well aware by now, March is Women’s History Month. So to help commemorate such a glorious occasion, Spotify has launched EQUAL: a major global initiative dedicated to both fostering equity for women in audio and celebrating their invaluable contributions to the culture.

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Through a collection of activations, curated content experiences, and global partnerships, Spotify’s EQUAL will highlight the female recording artists, podcasters and entertainers whose voices have helped shape the world we live in today.

Here’s what this campaign will entail:

  • The introduction of EQUAL Hub; a dedicated space to amplify women creators that will also allow fans to seamlessly stream their music and podcasts. And yes, it will extend beyond just March.
  • Over 200 of Spotify’s flagship playlists will feature women on their playlist covers to amplify awareness on the platform. Behold Queen Jazmine Sullivan in all of her sonic glory:
Illustration for article titled Spotify Unveils EQUAL Initiative to Amplify Women Creators, Push for Gender Equity In Audio
Image: Courtesy of Spotify
  • Some of Spotify’s non-profit partners, such as Girls Make Beats, She Is The Music, Color of Change, and GLAAD will create unique playlists highlighting artists who are shaping the future of music.
  • The introduction of WOMN, “a love letter to women’s stories and voices” in which prominent women creators and cultural figures reflect on the music that’s inspired them and discuss other women-centered content.
  • The creation of the new invite-only EQUAL Board, which is comprised of 15 organizations throughout the world that will work together to make the audio industry more fair and equitable for women creators. Each participant will receive a one-time grant.
  • Encouraging Spotify users to listen to more women-created content and encourage them to share their own recommendations with social share cards.

And those who believe Spotify’s commitment to supporting women creators concludes at the end of March, you’re in for a rude awakening. In April, they’ll be launching the EQUAL music program, which fosters a more equitable playing field for women, in 50 countries. They’ll also bolster their efforts with their Sound Up and EQL programs to continue to provide new opportunities to women creators in audio.

For more info on everything Spotify’s EQUAL campaign has in store, check out their blog.

Menace to supremacy. Founder of Extraordinary Ideas and co-host and producer of The Extraordinary Negroes podcast. Impatiently waiting for y'all to stop putting sugar in grits.

DISCUSSION

engineerthefuture
engineerthefuture

Streaming services mixing together male and female artists would be fantastic. It has always been annoying trying to get a large mix of male/female artists via basic music streaming. Whenever I start with a female musician I like, the entire station is very similar female artists or vice versa, those algorithms 100% treat different genders like they’re a different genre. While I have created my own, that takes away the opportunity to hear artists I don’t already follow.