Nike Addresses Racial Inequality in New Ad Featuring LeBron James, Serena Williams

https://www.youtube.com/watch?v=43QTjFCPLtI Nike has a few things to say about equality and inequality, and the company brought out its biggest stars to make a point. Suggested Reading ‘Sinners’ Releases in Black American Sign Language. Here’s What That Means A Burger King Employee Throws a Drink on a Child in Viral Video, and Black TikTok Goes Nuts…

https://www.youtube.com/watch?v=43QTjFCPLtI

Nike has a few things to say about equality and inequality, and the company brought out its biggest stars to make a point.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?

Nikeโ€™s new โ€œEqualityโ€ campaign launched Sunday with an ad featuring LeBron James, Serena Williams, Kevin Durant and many other black athletes. According to Nikeโ€™s press release, the campaign โ€œencourages people to take the fairness and respect they see in sport and translate them off the field.โ€

In addition to the ad campaign, Nike is donating $5 million this year to organizations that promote equality, according to the companyโ€™s press release.

EQUALITY is centered on using Nikeโ€™s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations dedicated to advancing this work.

A new film, simply titled โ€œEquality,โ€ anchors these values in the power of sport. The film, directed by Melina Matsoukas, features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz, amplifying their voices in an effort to uplift, open eyes and bring the positive values that sport can represent into wider focus. โ€œEqualityโ€ also features actor Michael B. Jordan, who voices the film, and a new performance by Alicia Keys, singing Sam Cookeโ€™s โ€œA Change Is Gonna Come.โ€๏ปฟ

The ad will run during Sunday nightโ€™s Grammys broadcast and during the NBA All-Star Weekend.

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