Lance Gross has been busy! Aside from his recent release of Tyler Perry’s Temptation, and his new NBC pilot List of Demands, SoftSheen Carson recently announced its partnership with the budding actor to unveil their new digital campaign “Work Ur Magic!” The Temptation star will help men look their best while giving fans a chance to win a trip for four to Las Vegas through Magic Shave’s virtual Facebook dating game.

“It’s an honor to work with SoftSheen Carson,” says Lance. “I feel like the brand is iconic with African American males. This is the perfect marriage between magic shave and myself because it is something that I would actually use.”

Contestants will have to put their “smooth moves to the test” and aim to capture the attention of a beautiful girl within the 4 minutes it takes Magic to make you smooth. “It’s fun,” says Lance. “I introduce them to a young lady and they work their magic. Being smooth is a big part of the contest.”

Photo Credit: Vimeo

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