Under Armour’s story has always been LaVar Arrington’s story. It was in 1998 when as an all-American linebacker at Penn State he seemingly took the company’s slogan — “Protect this house!” — to heart and helped the Nittany Lions to an undefeated season at Beaver Stadium. Theirs was the same as a pro: Arrington, to the dismay of many, left his Nike endorsement to join Under Armour. And now, the two have paired again; an official coach for the Under Armour All-American game, Under Armour is a chief sponsor of Xtreme Procision , Arrington’s effort that is nothing short of a new paradigm for the way the game of football is played, perceived, taught and coached.

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