Creative Control: Chloe x Halle Called the Shots for Fendi's Latest Campaign

Much of what Grammy-nominated dynamic duo Chloe x Halle have accomplished has been done on their terms. Not only did they release their wonderful album Ungodly Hour this year (which they largely wrote and produced), they also had โ€œcomplete creative controlโ€ over their photoshoot for Fendiโ€™s latest rendition of their campaign, #MeAndMyPeekaboo. Suggested Reading Why…

Much of what Grammy-nominated dynamic duo Chloe x Halle have accomplished has been done on their terms. Not only did they release their wonderful album Ungodly Hour this year (which they largely wrote and produced), they also had โ€œcomplete creative controlโ€ over their photoshoot for Fendiโ€™s latest rendition of their campaign, #MeAndMyPeekaboo.

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The talented twosome are the fashion labelโ€™s latest ambassadors and they star in a campaign promoting the luxury brandโ€™s Peekaboo bag line. According to Fashionista, Chloe x Halleโ€™s photoshoot was shot by frequent collaborator Julian Dakdouk, while Andrew Makadsi served as art director, Derek Milton was the videographer, and Zerina Akers was the sistersโ€™ stylist.

https://www.youtube.com/watch?v=rMM5tF9jSUU

The video and photographs for Chloe x Halleโ€™s campaign feature one of this yearโ€™s breakout stars: the Bailey tennis court. Itโ€™s received a reputation as the hardest working baselines in show business, appearing in their 2020 BET Awards performance in June, and their performance of โ€œDo Itโ€ on TODAY during the quarantine. The Fendi campaign video features their new single โ€œBusy Boy.โ€

โ€œWe have been more than happy to be part of this project,โ€ Chloe x Halle said in a joint statement obtained by Fashionista. โ€œWe have always been huge fans of Fendi and working side by side as sisters is truly a blessing.โ€ Previous ambassadors for Fendiโ€™s Peekaboo bags include the Kardashian sisters and Catherine Zeta-Jones and her daughter, Carys.

The Peekaboo bag both sisters are modeling is expected to appear in stores in August.


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