Beyoncé just might be “feeling herself” a little bit more on Monday as it was recently announced that she’s officially hit billionaire status. And while we know a portion of her money comes from fans like us dishing out major coins to go see her (and her talented daughters Blue Ivy and now little Rumi Carter), let’s take a deeper look at exactly how she got there.
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The “Cowboy Carter” Tour
According to Forbes, Bey’s multi-city, stadium sellout tours make up most of the profits that she brings in and has over the past decade. For her Western-fueled, “Cowboy Carter” tour, she reportedly brought in more than $400 million in ticket sales and another $50 million in related merchandise. Thanks to her company Parkwood Entertainment being responsible for producing the tour and her music since its inception in 2010, the “II Hands II Heaven” singer was able to bring in $148 million before taxes from touring with earnings from her music catalog and sponsorship deals.
Additionally, Bey’s 2024 “Cowboy Carter” Christmas Day Halftime Show on Netflix raked in an estimated $50 million and her collab with Levi’s saw an increase in her coins to the tune of $10 million.
The “Renaissance” Tour
Prior to Beyoncé going all denim and cowboy boots, she ushered in a new “Renaissance” with her tour in 2023, where she brought in nearly $600 million. After the tour, she released “Renaissance: A Film by Beyoncé” in AMC theaters across the world and was able to earn almost half of the film’s $44 million global box office gross profits.
Other Live Events and Business Ventures
Forbes also noted that the “Break My Soul” singer’s ability to make huge moments out of her music releases and performances are also an influential factor at bringing in money. The outlet noted her viral 2018, headlining, Coachella performance that was later turned into a popular Netflix documentary. For that project, she took home about $60 million.
What’s more is that while Bey herself doesn’t have a history of running successful businesses outside of her music (her clothing lines House of Deréon underperformed and Ivy Park was discontinued in 2024), her latest brands have proven to be lucrative. Specifically, her whiskey brand Sir Davis has sold about 30,000 cases since it’s launch in September 2024 though exact numbers of earnings haven’t been released. Her haircare brand Cécred (and the subsequent partnership with Ulta to appear on its shelves) has also played a large part in bringing in money though figures for that brands earnings haven’t been made public yet.
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