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Advertise on The Root
The Root boasts a wide audience of thought-leaders and influencers across the country. With a reach of approximately 6.5M monthly unique visitors, The Root has reach and depth into the African-American community. Our readership trusts The Root for bold, breaking and refreshing content. The Root offers a diverse suite of advertising products that we can…
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Watch: Donald Trump Cancels Rally in Chicago After Supporters and Protesters Clash
Donald Trump canceled a rally Friday at the University of Illinois at Chicago after protesters and Trump supporters confronted each other in the venue. Trump, who never made it inside, issued this statement: Mr. Trump just arrived in Chicago and after meeting with law enforcement has determined that for the safety of all of the…
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Black Stereotypes in White Hollywood: Leslie Jones’ Ghostbusters Controversy More Complicated Than Meets the Eye
Editor’s note: This article contains tweets that some may find offensive. In the Ghostbusters reboot, Saturday Night Live’s Leslie Jones plays a street-savvy transit worker in New York City who joins a merry band of scientists played by Kristen Wiig, Melissa McCarthy and Kate McKinnon. Notable for both its nostalgia and its all-female ensemble cast, the film…
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After More Than a Century, Madam C.J. Walker’s Hair Products Are Back
Madam C.J. Walker would be smiling if she were alive today. The nation’s first female, self-made millionaire made her fortune selling beauty and hair products she’d developed to African-American women, beginning in the early 1900s. Now a new line of products—Madam C.J. Walker Beauty Culture—is bringing her legacy to a new generation. “I’m very excited,”…
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Stupid S–t Stacey Dash Has Said
Why, Stacey Dash, why? The media are buzzing about Stacey Dash’s super-awkward, shift-in-your-chair appearance on the Oscars Sunday. She posed as the new director of the academy’s “minority-outreach program,” which I suppose in theory is laughable. This is the same Dash who said that there was no need for Black History Month, among other ill-founded…
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Oscars Red Carpet: Black Stars Represent With Classy, Elegant Styles
Jada and Will weren’t there; neither was Spike Lee. And directors Ava DuVernay and Ryan Coogler were working on serious issues like #JusticeForFlint. But black stars did show up to represent at Sunday’s 88th annual Academy Awards in Hollywood, Calif. Take a look.
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Hillary Clinton Scores a Huge Win in South Carolina
It’s a big win in a big test for the black vote on the Democratic side. Multiple news outlets are reporting that former Secretary of State Hillary Clinton has handidly won the state of South Carolina over her rival, Vermont Sen. Bernie Sanders. At the time of publication, Clinton had won South Carolina by an…
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Vote for Your America: The Root Joins Groundbreaking Voter-Engagement Campaign
No one is expecting the turnout of African-American voters in 2016 to reach the record-shattering numbers of 2008, when Barack Obama lit up the black electorate. But there are critical issues at stake for the black community—the Supreme Court, job growth, health care, criminal justice—with the choice of the next president and other officeholders hanging…
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Donald Trump, Bernie Sanders Projected Winners in NH Primary
In a pair of campaigns that have gone from improbable to formidable, bellicose business tycoon Donald Trump and Vermont Sen. Bernie Sanders both won their first state primary—New Hampshire—in their pursuit to become their respective party’s nominee. Both were expected to win with big leads over their opponents. “The government of our great country belongs…
Black News and Black Views with a Whole Lotta Attitude
