The 2025 Root 100 celebration may be in the books, but the guests still have some amazing mementos from the star-studded night that was all about honoring Black excellence.
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Honorees were treated to one of the swaggiest swag bags in town, filled with all sorts of goodies, including a festive bottle of Blue Swift from event sponsor Martell, shampoo from Beyoncé’s beauty brand Cécred, a Black Honey 30 oz Quencher ProTour FlipStraw Tumbler from Stanley 1913, hair products from Carol’s Daughter and beard oil from Bask & Lather.
Oh, but wait, there was so much more. There were also Mane Drops Hair Growth Serum and a Manetainer Hair Brush in a satin bag from Glow Beauty Group, as well as an assortment of highly-coveted products curated by AI-powered beauty app GlamourBae, which included HoneyPot cleansing wipes, RMS Beauty’s Legendary Lip Oil, a Power Brow Duo Brush from Lamik Beauty and Amaxy Beauty’s Volumizing Dry Shampoo Gel.
For many of the gift bag product sponsors, being a part of The Root 100 celebration was the perfect way to align themselves with a publication that shares their commitment to uplifting Black stories and culture.
“Being a part of The Root 100 this year feels especially powerful. Just as I’ve had to reclaim the legacy of Carol’s Daughter, The Root’s return to Black ownership represents a similar full-circle moment,” said Lisa Price Founder and President of Carol’s Daughter.
GlamourBae CEO and founder Kaylan Joseph agreed, adding that her company was proud to stand with a media outlet that is committed to their customers.
“If we’re committed to community representation and mobility, we must also stand with institutions that have long amplified our stories,” she said. “It’s bigger than product placement. It’s about showing up for our community, our consumers and the future of beauty we’re building.
Other gift bag sponsors shared their thoughts on the importance of being aligned with The Root, particularly in this moment.
“This partnership affirms our mission to guide the overlooked to a position of strength, visibility and lasting legacy, ensuring the future of wellness is built on substance, not performance.”
Darrin Cook Jr. – Founder, Glow Beauty Group
“The partnership is about contributing to the narrative, supporting Black entrepreneurship and connecting with an audience that truly values our mission.”
Shaina Rainford – CEO, Bask & Lather
“Representation matters and so does aligning with a Black-owned platform that amplifies voices and stories that shape culture. We’re reinforcing our belief that when we come together, we create impact that lasts.”
Stanley 1913
It may be the season for giving, but we’re sure this is one swag bag our guests will keeping all to themselves.
Straight From 
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