the n word
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Now They’re Just Trolling Us: An Italian Beauty Company Gets In on the Racist Branding Trend
Fellow black folks, our collective outrage is clearly proving very lucrative because trolls keep trolling, and fashion and beauty companies keep trying it with racially insensitive marketing. Hot on the heels of H&M’s absolutely irresponsible and boycott-inducing use of a black boy to market a sweatshirt proclaiming him the “Coolest Monkey in the Jungle,” Italian…
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Victoria’s Secret Models Face Backlash for Singing the N-Word With ‘Bodak Yellow’
What could be more offensive than a group of women with ridiculously big tits and reality-defying waists parading around in their underwear? Maybe doing it dripping in traditional African beads and jewelry? Or perhaps singing the n-word backstage beforehand? Yes, I would agree—the third choice is the most offensive. But you got all three at…
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When Will Donald Trump Say the N-Word?
It’s going to make your eyes water. It’s going to stink. You’re going to get the bubble guts when it happens. Like an opponent with the big joker, Taco Bell diarrhea or a butt-whipping after you dared ask a black mother for name-brand cereal in the supermarket, we all know it’s coming; we just don’t…
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Judge of Characters: When Racism Is Trained Behavior
This week, racism reared its ugly head the same way it’s been doing since Donald Trump became president. In New York City, the greatest melting pot on earth, we still have to deal with bigotry, but the city that never sleeps has a special way of banding together to combat racism that is sure to…
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What to Say When Your White Friend Wants to Use the N-Word
On Thursday, the British blowhard with a face that looks like a half-filled Hefty bag, Piers Morgan, wrote a piece explaining why black people shouldn’t be mad when white people use the word “nigga.” It all started because of a video of a group of white sorority girls singing the song “Gold Digger” at some…
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A Couple of Thoughts for the White Man From Detroit Who Hates Black People Protesting the National Anthem
A metro-Detroit business owner is catching some serious heat for a racist Facebook post in which he used the n-word to call out a black couple protesting the national anthem at a Detroit Lions game. In the post, David Doptis—who, according to WXYZ Detroit, owns a business called Restaurant Liquidation Auctions in Pontiac, Mich.—attached a…
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Watch Out Loud: What Was It Like the 1st Time You Were Called the N-Word?
When I asked a few of our readers to come in to The Root’s offices and share their personal experiences of being called the n-word for the first time, I knew I’d get a lot of stories steeped in ignorance. I didn’t realize that a lot of the stories would sound like shared experiences with…
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True Confessions: I'm Never Saying That Word That Begins With "N" And Ends With "Igga" Again
Do you still say nigga? I do. At some point, we all got the don’t-say-nigga anymore memo. I shredded mine and threw it away. I can’t say that I say the n-word unapologetically. I think it’s wrong. Now, I’m not one of those people who believe that if we don’t want white people to say…
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Martha Stewart Went All Bill Maher on Us: Got Too Comfortable and Dropped the N-Word
When will these white folks learn that being black adjacent doesn’t mean they can say any form of the n-word or even “Negro”? Martha Stewart, formerly the whitest woman in America before she did a bid for insider trading and started cavorting with rappers like Snoop Dogg, used the only-for-black-people word in a conversation with…
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Ice Cube to Bill Maher: White Folks Get a Little Too ‘Familiar’ When They Date Black
With lyrics like, “Fuck the police coming straight from the underground, a young brother got it bad cuz I’m brown,” Ice Cube has proved himself to be both a G and a sage. There’s also the line, “Check yourself before you wreck yourself,” which seems to be written right for Bill Maher, who put his…