reebok

  • Giant Steps: Pyer Moss Designer Kerby Jean-Raymond Earns an Artistic Directorship at Reebok

    Giant Steps: Pyer Moss Designer Kerby Jean-Raymond Earns an Artistic Directorship at Reebok

    Now, this is what we call a promotion: A mere two years after garnering a coveted partnership with Reebok, Pyer Moss designer Kerby Jean-Raymond has an additional title under his very stylish belt. Jean-Raymond will now be the athletic brand’s artistic director of Reebok Studies__, “a new division at the company which will foster under-the-radar…

  • ,

    Shaquille O’Neal Wants In On the Sneaker Biz: ‘I Would Love to Purchase Reebok’

    Since his retirement from the NBA in 2011, NBA Hall of Famer Shaquille O’Neal has been just as dominant as he was on the court. His estimated net worth of over $400 million is a byproduct of a diverse portfolio that includes franchise ownership, investments and lucrative endorsements with companies like Gold Bold and Carnival…

  • Fashion Putting Us First: Pyer Moss Is Having a Pop-Up in NYC!

    Fashion Putting Us First: Pyer Moss Is Having a Pop-Up in NYC!

    Lately, it’s been an exciting time to be a fan of Pyer Moss. The 2018 CFDA/Vogue Fashion Fund winner has been on a steady climb; last year saw the launch of collaborations with Reebok and Hennessy, while the growing brand also gave major hat tips to black-owned fashion pioneers FUBU and Cross Colours. In the…

  • Best Thing They Never Had: Beyoncé Reportedly Walked Out on Reebok for Lacking Diversity

    Best Thing They Never Had: Beyoncé Reportedly Walked Out on Reebok for Lacking Diversity

    Beyoncé’s walk may be iconic, but if she walks out on you, it’s not a good look. That’s what Reebok reportedly found out the hard way while negotiating with the megastar ahead of the eventual partnership she announced with Adidas on Thursday. The reason Reebok wasn’t able to seal the deal with Queen Bey? According…

  • Like Cardi, Like Kulture: The Bardi Baby Gets Some 'Mommy and Me' Bling From Reebok

    When Reebok signed Cardi B as a brand ambassador, they knew who they were dealing with. The newly minted mega-star has a big appetite for bling (no, huge), so it’s only fitting the sneaker brand customized a pair of Reebok Classics for her with Swarovski crystals in hot pink, gold, and silver. The icing on…

  • Reebok x Pyer Moss Scores a Big Win at the Footwear News Awards

    Pyer Moss’ rise continues. Following a nice bit of product placement from musician Anderson .Paak during last weekend’s Saturday Night Live performance, on Monday night, the label was awarded Collaboration of the Year for their ongoing partnership with Reebok at the Footwear News Achievement Awards, sponsored by Ruffino Wines. The honor comes only a year…

  • Cardi's Next Collab? Kicking Up a Revival for Reebok

    You may be shaking your ass to her feature on the newly released “Mi Mami” right now, but Cardi B has already moved on to her next collab—this time, as an ambassador for legacy sneaker brand Reebok. Infusing new energy into the brand’s iconic Aztrek sneaker and a few other classics, Cardi plays the ’90s…

  • Get Your Kicks: Pyer Moss x Reebok Drops 2 New Styles for Fall

    To say that designer Kerby Jean-Raymond is on the cusp of greatness would be a belated accolade. The CDFA Award-nominated designer of Pyer Moss—who is currently a CFDA/Vogue Fashion Fund finalist—has been making a major impression on the fashion industry for years, with socially-conscious shows and of-the-moment designs. Jean-Raymond’s rise has included an ongoing collaboration…

  • She Slays: Danai Gurira Is the New Face of Reebok

    It’s no secret that Danai Gurira’s fiercely-fit frame is #bodygoals, or that the actress, writer and activist is also a force to be reckoned with, stealing scenes in Black Panther and The Walking Dead, and regularly killing it on the red carpet. Now, Gurira can add another credit to her resume: she’s the latest to…

  • What We’re Talking About This Weekend

    This is what The Glow Up is buzzing about this weekend: a world of curls; multiethnic, natural-hair care; ’90s-throwback, female-dominated streetwear; and traveling like royalty. Happy weekend! I am dying over HSI’s Groover Curler Master Kit curling iron, with 10 interchangeable curling wands. It’s beach season. It’s wedding season. That’s lots of bridesmaids’ parties and…