Hip-hop has become a cultural powerhouse that fuels everything from fashion to corporate profits. They rap in beer commercials. Politicians come to Jay-Z for endorsements. With all its faults, more than any form of art that ever existed, hip-hop has always openly acknowledged the most powerful force in America: Money.
First, let me say that I ain’t mad at Pepsi for trying to capitalize on millennials’ activism. They do, after all, have shareholders to report to. I’m mad that Pepsi didn’t pour consumerism down our throats (pun intended) in a way that made us want to drink the proverbial Kool-Aid. I’m mad that they weren’t smart…
Elected officials, businesses and society in general can sometimes find it easy to overlook voices of protest that call for equality and justice. One thing that is seldom overlooked, however, is money, and black America has a lot of spending power to throw around—about $1.2 trillion.
If you wanted to #BankBlack but had no idea where to start, or what that really even means, now is your chance to get some answers.
In the #BankBlack movement, one organization is putting its money—$1 million—where its mouth is.