nike
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Hypebeasts Rejoice: The Air Force 1 Colin Kapernicks Promise to Be Your Latest Obsession
With his NFL career on an involuntary extended hiatus, quarterback turned activist Colin Kaepernick has turned his attention towards outside pursuits. He’s helped Nike’s market value skyrocket in addition to taking home an Emmy for their polarizing “Just Do It” campaign, and now Sneaker News reports that the two are joining forces for an Air…
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A New Race to Win: With a New Brand Sponsor, Alysia Montaño Is Ready to Change the Game for Women Athletes
“The marathon continues” may have been Nipsey Hussle’s signature line (may he rest in peace), but it is equally applicable to champion American middle-distance runner and fellow 2019 Root 100 honoree Alysia Montaño. One of the most decorated women in track and field, Montaño began shifting paradigms in the sport in 2014, when she competed…
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Serena Williams Just Dropped Another Gem—a Jewelry Line!
For Serena Williams, it’s all love—if not in her legendary tennis game, then in her growing style empire, which expanded today to include Serena Williams Jewelry. The luxury-level line of gold and silver jewelry features ethically mined and conflict-free diamonds, and some heavy inspiration by the phenom herself, including her favorite motif: hearts. “I am…
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Colin Kapernick Nabs Emmy For Controversial Nike Ad
Nike took a major gamble aligning its brand with exiled quarterback Colin Kapernick—and on Sunday, their risk yielded what most would’ve never expected: an Emmy. According to the Hollywood Reporter, Nike’s controversial “Dream Crazy” ad featuring the former NFL star won for Outstanding Commercial at the 2019 Creative Arts Emmy Awards. The controversial two-minute ad…
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So I Guess Nike Doesn’t Actually Care If I Get the Package They Shipped To Me, Huh?
They may not have the most iconic and recognizable logo of all time (I’m sure the folks involved in that debate argue about this frequently), but Nike is absolutely near the top. Should you decide to look at folks’ feet all day long, I’d wager that you’d see more Nike swooshes (also called the Nike…
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With a New Baby, Sponsor and Mission, Olympian Allyson Felix Is in the Race to Save Black Mothers
When runner Allyson Felix read fellow Olympian Alysia Montaño’s explosive Mother’s Day op-ed in the New York Times, calling out Nike for the lack of support and protection it offered to its sponsored female athletes in the event of pregnancy, it struck a chord. After all, aside from both being world-class athletes sponsored by Nike,…
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The Breakthrough: Harlem’s Fashion Row Mentors Designers to Success—and a Lion King Collaboration
Ahead of the July Fourth weekend and the multimedia marathon that was Essence Fest 2019, where we connected with groundbreaking fashion luminaries like Dapper Dan in New Orleans, New York-based incubator Harlem’s Fashion Row (HFR) was doing what it does best: inspiring and empowering the next wave of designers of color. In partnership with Nike,…
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#ImWithKap: Nike’s Market Value Jumps $3 Billion After Colin Kaepernick Gets Betsy Ross Sneakers Pulled From Shelves
Republicans have been big mad since Nike decided to pull its Betsy Ross-inspired Air Max 1 USA sneakers. But it turns out that being on the right side of history just netted the footwear and apparel company a cool $3 billion in market value. Who knew pissing off conservatives could be so lucrative? Forbes reports…
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Nike Drops Sneaker Featuring Betsy Ross Flag After Colin Kaepernick Is Said to Complain It Invokes Slavery
Just in time for the Fourth of July comes a report that Nike yanked a sneaker embellished with a Betsy Ross flag after NFL footballer-turned-activist Colin Kaepernick complained the image conjured up slavery and all its ills. According to the Wall Street Journal, which attributes its story to “people familiar with the matter,” Nike’s Air…
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Shaquille O’Neal Wants In On the Sneaker Biz: ‘I Would Love to Purchase Reebok’
Since his retirement from the NBA in 2011, NBA Hall of Famer Shaquille O’Neal has been just as dominant as he was on the court. His estimated net worth of over $400 million is a byproduct of a diverse portfolio that includes franchise ownership, investments and lucrative endorsements with companies like Gold Bold and Carnival…