nike, inc.
-
She Just Did It: Simone Biles Makes the Leap From Nike to Athleta
Every professional athlete knows brand endorsements are the real butter atop their breadwinning. Similarly, brands know star athletes are big business. In what can only be called a stunning upset, Nike has apparently lost a real one, as it was announced Friday that America’s most decorated gymnast, the phenom known as Simone Biles, has exited…
-
I Hope You Already Got That Pair of Kobe's That You Wanted Because If Not, You're About to Pay Stupid Prices For Them
On December 24, 2020, Nike (and I presume the Kobe Bryant estate, headed up by his wife Vanessa Bryant) decided to re-release the Nike Kobe Zoom 6 Protro in the green apple/black/volt-crimson colorway. The shoes, affectionately referred to as the “Kobe Grinches” (because of their super green color and the additional red laces that come…
-
It Looks Like Kobe, Nike Are Headed for Divorce
Prior to his tragic death in January of 2020, there were rumors that Los Angeles Lakers legend Kobe Bryant had every intention of severing his long-standing relationship with Nike. How do I know this? Because psssst…I reported on it in December. And now four months later, ESPN and CBS Sports report that it could be…
-
Nike and MSCHF Agree to Recall Lil Nas X's 'Satan Shoes,' Which MSCHF Says 'Already Achieved Its Artistic Purpose'
The battle over Lil Nas X’s “Satan Shoes” has reportedly been settled. Following a temporary restraining order granted against MSCHF for its much talked about collaboration with rapper Lil Nas X, on Thursday evening, USA Today received a statement from Nike stating that the streetwear brand has agreed to a recall of the controversial kicks…
-
![Nike Won Its Motion Against Lil Nas X's 'Satan Shoes.' They Can Thank Trump [Updated]](https://assets-server.theroot.com/wp-content/uploads/2025/04/29120246/rdmleeqt84qv5gmeuzr3-300x167.jpg)
Nike Won Its Motion Against Lil Nas X's 'Satan Shoes.' They Can Thank Trump [Updated]
The saga of Nike and Lil Nas X’s “Satan Shoes” continued on Thursday, with Nike scoring a legal win against streetwear firebrand MSCHF. Three days after Nike filed suit over the brand’s collaboration with the rapper—a customized Nike Air Max 97 featuring a pentagram pendant, reference to a Bible verse about Satan’s fall from Heaven,…
-
Religious & Litigious: Nike Claps Back at the Manufacturer of Lil Nas X's 'Satan Shoes' for Copyright Infringement
Nike, not like this. We live in a Hypebeasting, HighSnobiety world in which collabs are as ubiquitous as TikTok dance routine appropriation, but apparently, referencing the devil (if such a thing even exists) is a bridge too far for Nike. In the past few pays, the sportswear juggernaut has borne some of the “Satanic Panic”…
-
Lawd Have Mercy: Lil Nas X's 'Satan Shoes' Put Nike on the Defensive
“Bloody shoes” may be Cardi B’s line, but they may now be best associated with Lil Nas X. The rapper born Montero Lamar Hill broke the internet last Friday as he released the single for “Montero (Call Me By Your Name),” infuriating much of the evangelical set with his subversive and highly strategic use of…
-
Dear New Sneaker People, Just Because You Usually Wear a Certain Size Doesn't Mean You Always Wear That Size
It’s been documented here before, but the onset of the coronavirus over a year ago seems to have turned everybody and their mothers into sneakerheads (and ultimately rendering most of us winless at the SNKRS app sweepstakes). And while the sneaker culture (and folks attempting to become resellers; good morning to everybody except the Hebert…