nielsen
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What's Good? Black History Month Collabs That Will Make a Difference Well Past February
“You good?” read the motif on one of the designs in Target’s Black History Month 2021 assortment, a now-annual rollout featuring collaborations with Black makers—and one arguably ahead of the curve of last year’s so-called “racial reckoning.” In the wake of the current racial justice movement, which was tragically reinvigorated in May on 2020, followed…
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Beyoncé’s Homecoming: Blackest Coachella Performance Naturally Brings Netflix’s Blackest Ratings
Before you let go of Beyoncé’s Homecoming—okay, who am I kidding, you’ve watched it 50-11 times and counting to this day—let’s crunch some numbers. The Nielsen ratings for the popular Netflix special are out and just like its documentary subject, it’s among the best of the best. On its premiere day, Homecoming reached 1.1 million…
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There's a New Report on Black America's Digital Habits and I Have Some Questions
A new report from Nielsen—the global analytics and data company that lets me know that in the year of our Lord and Savior, Flamin’ Hot Cheetos, black people are still out here watching the NFL—has revealed some very interesting things about the digital lives of black America. From Consumers to Creators: The Digital Lives of…
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