marketing
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Walk It Like You Talk It: Hollywood Publicists Threaten to Pull Clients From All HFPA Press Until Plans to Diversify Are Shown
Growing up, there were two pieces of advice that always stuck with me: Don’t leave one nest until you have another one built and don’t write a check with your mouth that your ass can’t cash. (The latter essentially means that you better be ready to back up what you say with some sort of…
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What's Good? Black History Month Collabs That Will Make a Difference Well Past February
“You good?” read the motif on one of the designs in Target’s Black History Month 2021 assortment, a now-annual rollout featuring collaborations with Black makers—and one arguably ahead of the curve of last year’s so-called “racial reckoning.” In the wake of the current racial justice movement, which was tragically reinvigorated in May on 2020, followed…
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Building a Broader Brand, Sephora's Incubator Program Announces 8 BIPOC-Owned Prestige Beauty Brands in Development
Any makeup lover is all-too-familiar with the ubiquitous black lacquered displays and striped shopping bags of Sephora—but until recently, finding Black brands on its shelves proved a bit more challenging. The world’s premiere beauty marketplace has been working to change that image, inside and out: after becoming the first retailer to sign on to Aurora…
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Ukonwa Ojo Named Chief Marketing Officer at Prime Video and Amazon Studios
We’ve got a special Prime Delivery of news because marketing pro Ukonwa Ojo is now a boss at Amazon Studios! On Wednesday, Ojo was announced as the new Chief Marketing Officer of Prime Video and Amazon Studios. Taking over duties from Andy Donkin (who will take on a currently unnamed new role at Amazon), Ojo…
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Badass: Marketing Maven Bozoma Saint John to Star In Her Own Starz Docuseries
She’s known for transforming corporate images—and boardrooms—in her own inimitable, unapologetic style. But in-demand marketing maven Bozoma Saint John just secured a new bag, as star and producer of her own documentary series on the Starz network, titled Bozoma: Being Badass. (Notably, @badassboz is Saint John’s IG handle.) At the tender age of 41, Saint John…
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'I Make Hits': Cardi B x Fashion Nova Sells Out Immediately—Proving Her Midas Touch
We tried to warn you weeks ago…in fact, so did she. But if you were one of the unsuccessful among the throngs hoping to get their hands on a piece of Cardi B’s collaboration with online fast-fashion mecca Fashion Nova when it dropped at midnight, you’d better start stalking eBay, because that’s likely the only…
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Family of Baseball Hall of Famer Tony Gwynn Sues Tobacco Industry Over Star’s Cancer Death
The family of baseball star Tony Gwynn is blaming the tobacco industry for the death of the Hall of Famer, who succumbed to salivary gland cancer in 2014, and filed a lawsuit Monday in San Diego Superior Court, the Washington Post reports. The wrongful death suit names several defendants, including Altria Group Corp., the parent…