inclusive beauty
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Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1
Remember a time, not too long ago, when finding your perfect shade and undertone was the stuff dreams were made of? Then, multi-hyphenate trendsetter Rihanna crashed onto the beauty scene in September 2017 with an all-inclusive campaign and 40 shades of foundation that prompted the entire beauty to sit up, take notice and, in many…
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For Devon Windsor, Kim Kardashian and White Girls Who Have Considered Highlights When Big Butts Are Enuf
Now see, you should have just sat there and ate your food… IMG model Devon Windsor, who I’m sure is a nice enough, if woefully naive girl, found out the hard way that sometimes—OK, most times—it’s best to just listen when people are talking about a struggle you can’t relate to, rather than unnecessarily insert…
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For the Fellas: Guess What? The Fenty Effect Works for Men, Too!
When we heard that Get Out and Black Panther star Daniel Kaluuya got a little grooming help from Fenty Beauty at the 2018 Academy Awards, we admired his transparency—and lack thereof. While men are generally expected to go makeup-free (lucky you, Fellas), no one has flawless skin all the time—and there are times you really…
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We’re #1: Why Beauty Bakerie’s Biggest Innovation Was Listing Their Darkest Shade First
When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one fundamental detail about Cake Mix’s 30-shade launch:…
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Beauty Is Beauty: Pose's Indya Moore Lands Coveted Contracts with IMG and William Morris
With her high cheekbones, full lips and long, lithe limbs, it’s hard to believe that Pose actress Indya Moore isn’t better known as a model. After all, she’s modeled for Dior and Gucci and walked in New York Fashion Week. But while Moore may be beautiful by any standard, the fashion industry has been stunningly…
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Queen of Soul and Body-Positive Icon: A Look Back at Aretha's Franklin's Memorable Style
The icon we knew as Aretha Franklin was a lot of things: musical prodigy, Queen of Soul, church girl, teenage mother (and possible abuse/rape survivor), Detroit native, shade-master and legendary diva. But while all of those titles may apply, there is one we often overlook: Aretha Franklin, in her own, over-the-top way, was a body-positive…
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Makeup for Everyone: Make Up For Ever's Latest Release Nails the Full Spectrum Foundation Range
Now, this is how you debut a foundation range: After a very disappointing 32-shades-of-beige foundation release from Beautyblender last week, we were beginning the wonder if the 40-shade phenomenon we’ve dubbed the “Fenty effect” was beginning to wane, because that was just plain lazy. But never fear: 32-year-old cosmetics brand Make Up For Ever has…
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When the Fenty Effect Fails: Beautyblender's New Foundation Needs to Bounce
“How you gon’ make 32 shades of the same color, though?” That’s the question popular beauty blogger Shayla Mitchell had for Beautyblender after peeping their much-touted new “Bounce” liquid foundation, which launched on July 24. And we’re inclined to agree; like many devotees of the brand’s game-changing, egg-shaped makeup sponge, we were excited to hear…
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More Full-Spectrum Beauty: Milk Makeup Increases Its Shade Range
Devotees of Milk Makeup’s Blur Liquid Matte foundation may now have a better chance at meeting their perfect match. The vegan, cruelty-free cosmetics line just added eight new shades to its year-old, oil-free foundation-range, expanding its options to a full 24 shades, launched Tuesday. While 24 obviously pales in comparison to, say, 40, Milk’s new…
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Whose Hand is This? Korean Company Gets Inclusivity Wrong with a Blackface Manicure
When keeping it inclusive goes wrong: popular Korean beauty and fashion company Stylenanda’s heart was likely in the right place when it attempted to show diversity in a nail polish ad by placing a brown hand next to a much paler one. But something was a little … off. If you’re still guessing what’s wrong…