fenty beauty

  • Come Through, 30! Rihanna Celebrates 3 Decades of Bad Gyal Magic

    How do we solve a problem like Rihanna? Truth is, we don’t want to. Sometimes we hate how much we love her, but what can we say? We found love in a hopeless place, and this Barbadian “rebelle fleur” remains a constant fave, shining bright like a diamond, always giving us wild thoughts and never…

  • 50 Shades of Beige: Can Tarte Make Up for Excluding Us?

    This past May, when Miss USA 2016, Deshauna Barber, crowned her equally beautiful successor, Kara McCullough, during the 2017 pageant, I knew it was going to be quite the year for a new brand of unapologetic #BlackGirlMagic. Because not only the pageant world, but the beauty industry as a whole has been making some major…

  • The Biggest Winners of 2017

    The Biggest Winners of 2017

    With everything—and everyone—we lost in this past year, there were some big wins. Black women showed up and showed out in various ways. Black men put their careers and livelihoods on the line to speak out against racial injustice, police violence, and sexual assault and harassment. Creative artists experienced amazing glow ups, and black teenagers…

  • Call Off Christmas: Fenty Beauty’s Taking All Our Money

    Today in breaking “Can’t stop, won’t stop” news: Fenty Beauty is bound to break our holiday budgets with the upcoming release of a 14-shade line of lipsticks, coyly called “Mattemoiselle.” In keeping with Fenty’s full-spectrum-themed beauty, the colors range from conventional to conversation-starting, and because she’s never afraid to start—or shut down—a conversation, Rihanna teased…

  • Hey, Kylie Girl, Rihanna Got You Shook Again?

    Everyone is still going crazy over Rihanna’s Fenty Beauty line. From the foundations (I still don’t know what shade I am—I should get on that) to the lipsticks (I do know Stunna is my fucking color, bitch!), she has something for everyone, and by “everyone” I mean all the black women willing to go broke…

  • The Real MVPs: My #Faves From Fenty Beauty (Hint: It’s Not the Foundation)

    I have a confession to make. I’m not a fan of Fenty foundation. *Ducks.* Don’t get me wrong: I’m enthralled by the range of shades, the marketing, beautiful packaging and even the specially trained Fenty specialists who color-matched me in Sephora. But after three tries, I had to accept that this foundation and I just…

  • I Am Not Your Token: What Rihanna Taught Us This Week About ‘Diversity’ Casting 

    This week, one lucky Rihanna fan got an impromptu lesson in tokenism—from the star herself—after they suggested that she include transgender women in her next Fenty Beauty campaign. The new beauty mogul, who rocked the cosmetics industry this past September with her full-spectrum beauty launch, responded kindly and clearly on why even the question was…

  • Fenty Beauty’s Social Media Capital Was Driven by Black Voices

    Rihanna’s Fenty Beauty line had $72 million in earned media value during its debut month of September, placing it squarely in the top three performing beauty brands for the month—and beating out many brands that have been around for much longer, analysts say. Tribe Dynamics released the numbers last week in its monthly report. While…

  • Dear Kylie Jenner: Kindly Shut the Hell Up When It’s Black-Girl Time

    Updated Monday, Sept. 11, 2017, 10:27 p.m. EDT: So, apparently I was wrong, and Kylie’s line that is allegedly for black girls came out a year ago. She was simply promoting it again in light of Rihanna’s Fenty Beauty debut. She can still shut the fuck up, though. Earlier: The Kardashian-Jenner girls are nothing if…

  • Rihanna’s Fenty Beauty Reps for Her ‘Brown Sisters’ With 40 Foundation Shades

    Pop goddess Rihanna recently announced the debut of Fenty Beauty, which is happening Sept. 8. Now she’s also confirmed that there will be no fewer than 40 colors of foundation … because black girls be tired of mixing to get the perfect shade. Hello Giggles reports that a Rihanna fan account messaged the singer and…