fenty beauty
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We’re #1: Why Beauty Bakerie’s Biggest Innovation Was Listing Their Darkest Shade First
When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one fundamental detail about Cake Mix’s 30-shade launch:…
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'Got You Sis': Why Rihanna Is Basically the Best Boss Ever
There’s a lot to love about Rihanna: model and muse Slick Woods says she reminds her of her mother, while Drake famously claimed to have been in love with her since age 22 (and still can’t seem to stop referencing her). But one of Rih’s most lovable qualities is that she’s an unabashed boss, which…
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A Fenty Muse in Full Bloom: Slick Woods Makes a Big Reveal on the Cover of Elle UK
If you’re a fan and follower of Fenty Beauty favorite Slick Woods, you likely already knew that she had big news in store, but on the cover of Elle UK’s September issue the beaming model proudly reveals that she’s also a mother-to-be. Woods kicked off July with a sweet poolside reveal of her growing belly…
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Power to the People! By Popular Demand, CoverGirl Brings 40 More Shades to the Drugstore Aisle
At this point, we’re basically writing one of these posts once a week, but suffice to say the 40-shade Fenty effect has entirely changed the makeup game. Now, meeting your perfect foundation match has gotten even more frugal; last month, CoverGirl released their TruBlend Matte Made liquid foundation ($8.44–$11.49) in the now-requisite 40 shades—but rather…
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40 More Ways to Match? Lush May Be Getting Into the 40-Shade Foundation Game
Just when we were wondering which brand would be the next to launch a 40-shade foundation range, rumor has it that popular handmade bath-and-body brand Lush may be making a major investment in its makeup category with the launch of 40 shades of solid foundation. While the U.K.-based brand has remained mum, beauty news site…
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Fenty Beauty Popped Out With a Pop-Up Shop!
Surprise! Fenty Beauty is hosting a series of pop-up shops in New York City to promote the release of its Moroccan Spice palette. The Moroccan-themed event started Wednesday at New York City’s Pennsylvania Plaza. The event was outdoors and was decorated nicely with Moroccan decor—including a hookah lounge. Rihanna’s Fenty Beauty has been a huge…
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SOS, Please! Fenty’s Dropping New Products (and We Just Missed Copping One)
You know, sometimes we hate how much we love Rihanna. I don’t think you can take this, but here’s a wild thought: What if Fenty Beauty had a brand-new eye shadow palette all set to drop on July 6, and the company sneak-released it almost two weeks early? We’re not pointing any fingers, but for…
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Did Dior Backstage Do Right by Its Darker-Skinned Clientele? Beauty Blogger Nyma Tang Reviews
In the now-heated rush for every cosmetics brand to come to market with at least 40 shades of foundation (thanks, Fenty), there’s still a question of how truly inclusive their shade ranges are. Whether it’s an issue of the majority of shades still falling firmly in the “beige” category, or undertones not being correctly addressed,…
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ColourPop Just Got More Colorful With 42 Shades of ‘No Filter Foundation’
Will the Fenty effect ever end? We hope not, because more inclusive foundation options for women of all shades are quickly becoming the norm. The newest comer to the market? Award-winning, vegan, cruelty-free and cost-friendly cosmetics cult favorite ColourPop, which just dipped its toe into the full-spectrum-foundation pool with the launch of its No Filter…