fenty beauty
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Shadow Play: ‘Tis the Season for Shimmering, Saturated Looks for Eyes
Of the many trends we saw come down the Spring-Summer ‘19 runways during Fashion Month (which we’ll unpack in a separate post), one of the most major—an emphasis on eyes—is ripe for right now. As the temps drop, makeup is getting more dramatic. Bold eyes and lips are making a big impact this fall and…
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Who’s the Boss? Social Media Reminds Us Fenty Beauty Is Outselling Both KKW Beauty and Kylie Cosmetics
Here’s a billion-dollar empire in the making with the receipts to prove it: Following up on projections made in January of this year, pop culture aficionados PopCrave reignited talk of Fenty’s domination over the beauty industry via a tweet, comparing the ongoing success of the brand with that of the Kardashian-Jenner beauty brands KKW Beauty…
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It Was Only a Matter of Time: Fenty Beauty Makes Time Magazine’s ‘Genius Companies 2018’ List
Work, work, work, work, work … only a year after launching her revolutionary Fenty Beauty (world renowned for its 40 shades of full-spectrum shade foundation), Rihanna’s beauty line has made Time magazine’s “Genius Companies” list for 2018. “Fenty’s unabashed celebration of inclusivity in their makeup campaigns put an unprecedented spotlight on the need for diverse…
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Birthday Beauty: Rihanna Celebrates Fenty Beauty’s 1st Year With a New Drop and a Retro Look
It’s been quite a month for the multifaceted Rihanna; on Sept. 12, she shut down New York Fashion Week with a Savage x Fenty show so hot it sent Fenty Beauty muse Slick Woods into labor. Two days later, she dazzled her celebrity friends with her fourth annual Diamond Ball, benefitting her Clara Lionel Foundation.…
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Hot Chocolate: Fenty Beauty 'Unveiled' a New Stunna Lip Paint, and My Life Just Got Made
Fun fact: I am of a generation of women who wore brown lipstick (sans lipliner, in my case) as we came of age. In fact, my signature shade—and maybe yours, too—was L’Oréal’s Colour Riche in Brazil Nut (formerly number 333 but rebranded as 850 in recent years). It was the perfect, creamy caramel-brown—my first experience…
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Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1
Remember a time, not too long ago, when finding your perfect shade and undertone was the stuff dreams were made of? Then, multi-hyphenate trendsetter Rihanna crashed onto the beauty scene in September 2017 with an all-inclusive campaign and 40 shades of foundation that prompted the entire beauty to sit up, take notice and, in many…
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Black Magic: Fenty Beauty, Black Panther and More Are Shortlisted for Beazley Designs of the Year
Call it a win-win: As Rihanna staged the successful debut of her Savage x Fenty Fall-Winter ‘18 collection at New York Fashion Week on Wednesday, her even more successful Fenty Beauty line was being honored with a 2018 Beazley Designs of the Year nomination from the Design Museum in London, England. Now in its eleventh…
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X-Rated: After a Big Buildup, Savage x Fenty Closes New York Fashion Week with an All-Inclusive Show
Never let it be said that Rihanna doesn’t know how to create a buzz. For the final event of New York Fashion Week, the multitalented bad gal knew Savage x Fenty’s Fall-Winter presentation had to shut it down; which she did in inimitable, all-inclusive fashion. Not that we didn’t know ferocity was in store—what else…
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Happy Birthday, Fenty Beauty! Rihanna's Anniversary Releases Shine Bright Like a Diamond
Ready to be dripping in diamonds? As we ready ourselves for cooler temps, Rihanna and Fenty Beauty are preparing to ice you out with the release of two new diamond-themed products for fall, timed to coincide with New York Fashion Week—and Fenty’s first birthday! Riding on the success of Fenty Beauty’s limited edition Diamond Ball-Out…
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For the Fellas: Guess What? The Fenty Effect Works for Men, Too!
When we heard that Get Out and Black Panther star Daniel Kaluuya got a little grooming help from Fenty Beauty at the 2018 Academy Awards, we admired his transparency—and lack thereof. While men are generally expected to go makeup-free (lucky you, Fellas), no one has flawless skin all the time—and there are times you really…

