aesthetics
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Black in the Day: Barrettes, Blue Magic and Other Ways We Laid Our Hair
From bad perms to the press and curl, here’s a look at some of the long-lasting hairstyles from the past.
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‘Black Women Continue to Be the Blueprint’—Is That Why Big Brands Keep Knocking Off Independent Designers?
Kai Collective is the latest Black woman-owned label to allege that her designs have been appropriated—first by Boohoo, and now by Italian luxury house Fendi.
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Scripps National Spelling Bee Winner Zaila Avant-Garde Offered Full-Ride Scholarships to Multiple Universities
Avant-garde became the first African-American to ever win the competition.
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The Funk Boutique: Creating a Confident, Strong and Sustainable Impact
Two things that connect us all: music and fashion. This May marks the release of W’s Music Issue, featuring none other than “Icy Girl” Saweetie, among its multiple covers. All personal drama aside, Miss Saweetie has had an amazing 2021. With the release of “Best Friend” featuring Doja Cat in January and her most recent…
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More for Her: Celebrate the Beauty of Motherhood With the Gift of Black-Owned Beauty
We know, we know—you’ll always love your mama….she’s your favorite girl (shoutout to The Intruders). But to quote another (world-famous) mama, what have you done for her lately? Mother’s Day is swiftly approaching (that’s May 9, if you’re nasty); if you believe your mother is the best to ever do the damned thing—and looks damned…


