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Busted Brand
Fundamental to the marketing of any brand is the establishment of trust: A brand builds trust when promises are met and destroys that trust when promises are broken. It’s a fact of life in retail and true in the world of retail politics. Barack Obama has been busy trying to improve the Democratic Party brand.…
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TV One-Dimensional
On a recent broadcast of “The Tonight Show with Jay Leno,” the host launched into his opening monologue with customary snark. But instead of riffing on a celebrity, he detoured and took on Johnathan Rodgers, the CEO and president of the black cable network TV One. Rodgers had recently announced that his channel planned to…
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Secretary of 'Soul'?
Quincy Jones, bandleader, composer, producer and Grammy-laden powerhouse of the entertainment world, was on CNN on Inauguration Day, getting personal and global at the same time. The much-traveled Jones had been back to his old stomping ground, Garfield High School in Seattle. There, he chatted up a group of students and discovered, to his dismay, that they…