“I knew they were going to get on me, so I had to get in on it, too," the rapper said.

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And so he created the Olive Oil relaxer box and the Five Heartbeats meme.

And Joc also informed the radio show that his hair is all natural. No chemicals or hot combs were used to straighten it.

“No relaxer, no hot comb, nothing,” he said. “I’m from Atlanta, for real, for real. Back in the days, there were cats walking around with finger waves and S-Curls, and I don’t have any of that.”

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The style, of course, is for an upcoming movie, about which Joc didn't divulge much information. But if what Joc says is true about creating most of the memes, it definitely puts a new spin on going viral.

But I'm kinda feeling like he may be fabricating just a tad bit.