As the glamorous dust from the 2025 Golden Globe Awards begins to settle, many of the winners and presenters of the evening are just now getting into the luxurious goodies of their swag bag.
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The second iteration of what the Hollywood Foreign Press Association has dubbed “World’s Most Luxurious Gift Bag,” this year’s swag bag was valued at $1 million and filled with gifts and trips that even the most secure person on the planet might be a little jealous of. But really, fancy gifts and experiences are par for the course for glitzy shows like this as the Golden Globes have increasingly gotten better and better with their offerings.
So because we don’t gatekeep, keep reading for all the amazing goods that were in this year’s bag and the most notable ones from years past.
2025 Swag Bag: Luxury Travel
For the 82nd annual show, which included winners like Zoe Saldana and presenters like Colman Domingo, Zoe Kravitz, and Viola Davis—they received their choice of trips ranging from a private flight and stay in Finland to see the Northern Lights (valued at $48,000, available to one recipient) to a five-night stay and wellness experience in the Maldives at Joali Being (valued at $33,800, available to 50 participants).
Other travel options included: a one-night stay in a Beverly Hills suite; a three-night stay in the Bali Jungle; a three-night stay in a 6-bedroom Caribbean estate villa; a five-night stay at The Ritz Carlton in a Grand Cayman resort; or a two-night stay and whisky experience in Tasmania, Australia.
2025 Swag Bag: Beauty & Wellness
For those wanting more beauty and wellness goods, some those featured items included: BEAU DOMAINE: The Fluid Cream ($209, available to all 100 participants); A choice of decadent organic-linen or cotton sateen sheets from Coyuchi (available to all 100 participants); LED Light Therapy Face Mask Series 2 from CurrentBody ($469, available to all 100 participants); A personalized, dance-focused workout and wellness experience from FORWARD__Space ($15,000, available to 25 participants); La Prairie Pure Gold Radiance Concentrate serum ($935, available to 40 participants); An NB44 custom-designed suit handcrafted in Italy ($11,400, available to three participants); a NordicTrack Ultra 1 treadmill ($15,000, available to four participants); The Maybourne Beverly Hills Oxygen Facial ($1,400, available to 10 participants) and more.
2025 Swag Bag: Food & Wine
For those wanting more food and wine goods, featured items included: Casa Komos Brands Group rare bottle of Komos XO tequila ($2,000, available to 10 participants); Casa Komos Brands Group sustainability-minded trip to the Komos Foundation in Tequila, Mexico ($5,500, available to one participant); Davidoff Cigars: A humidor made for travel ($440, available to 20 participants); Liber Pater wine tasting and dinner experience in Bordeaux, France ($272,000, available to one participant); Liber Pater trio of ultra rare 2015, 2018, and 2019 vintages ($34,800, available to one participant) and more.
2024 Swag Bag: Luxury Travel
For the 81st annual show, winners and presenters of the 2024 show like Angela Bassett, Don Cheadle and Daniel Kaluuya received these featured luxury travel destination options such as: Abbaye de la Bussiere two-Night Stay in Burgundy, France ($2,200, available to all 83 recipients); a five-Day/four-night luxury yacht charter in Indonesia by Celestia Phinisi Yacht ($50,000, all 83 recipients); Four Seasons Resort Punta Mita and Naviva, A Four Seasons Resort: Full Luxury Experience ($15,000, all 83 recipients); Hotel Wailea, Relais & Châteaux: Two-Night All-Inclusive Stay ($5,500, all 83 recipients); The Ritz-Carlton Grand Cayman: Five-Day All-Inclusive Luxury Experience, Including Transportation and Yacht Experience ($20,000, all 83 recipients); XO: Complimentary Membership with $10K in Flight Credits ($11,000, up to 10 recipients) and more.
2024 Swag Bag: Food & Wine
For those who fancied more food and wine options, those features included: Caviar Russe: Essential Collection of Gold Ossetra ($545, available to all 83 recipients); Distillerie de Monaco: Limited Edition Edon Roc Gin ($275, available to all 83 recipients); Komos Tequila: Bottle of Komos XO ($2,000, 3 recipients) and Komos Tequila ($499, available to all 83 recipients); Liber Pater: The World’s Most Expensive Wine ($193,500/ 6 bottles, 1 recipient); Razza: Private Class with one of America’s Greatest Pizzaiolos ($7,000, 1 recipient); Robb Report Culinary Masters: Full Weekend Experience for Four Guests ($25,000, 1 recipient) and more.
2024 Swag Bag: Beauty & Wellness
For those wanting more beauty and wellness goods, those featured items included: 111SKIN: Black Diamond Retinol Oil and Rose Gold Radiance Face Mask ($250, available to all 83 recipients); Atelier Eva: Tattoo Session with a Celebrity Tattoo Artist ($2,500, all 83 recipients); Biologique Spa: Choice of Bespoke Facial or Body Treatment and Skin Analysis ($600, all 83 recipients); Byroe: Tomato Filling Serum and Truffle Eye Serum ($150, all 83 recipients; La Prairie: Pure Gold Radiance Nocturnal Balm ($1,100, up to 40 recipients); Opie Way: Bespoke, Custom-Made Sneakers ($1,500, up to 5 recipients); S.T. Dupont Le Grand Dupont Lighter ($1,595, up to 10 recipients); Zenith Watch and Manufacture Experience ($14,000, up to 2 recipients) and more.
2023 Swag Bag: Beauty & Wellness
For the 80th annual show, winners and presenters received: Eisenberg Gel Contour Des Yeux and Anti-Age Complex, 2-in-1 Face and Eye Care; Payot Hangover Mask; Dr. Harris Anti-Wrinkle Sleep Mask; Eisenberg Soin Anti-Age Anti-Age Treatment; Eisenberg Mascara Graphique and Baum Fusion; Better Not Younger Superpower+ Advanced Duo Scalp Serum & Massage Applicator; Salwa Petersen Chébé de Tchad Hair Cream and Taza Sachet Gut Health Herbs and Pill Box.
2020 Swag Bag: Beauty, Wellness and Lifestyle
For the 76th annual show, winners and presenters received Balance CBD Muscle Relief Cream; Pat McGrath Obsessive Opulence MatteTrance Lipstick Duo; Armani Si Passione Eau de Parfum; Living Proof Triple Detox Shampoo; Poptivism Collection PopSockets; Beboe Downtime Pastilles (cannabis products); Tumi luggage, backpack, and accessories; and Lavazza coffee beans.
2019 Women’s Swag Bag
For the 75th annual show, women winners and presenters received: a Furla Eden Tote; Mad Hippie Cleansing Oil; OleHenriksen C-Rush Brightening Gel Creme; Supergoop Unseen Sunscreen; L’Oréal Paris LUMI lotion and more.
2019 Men’s Swag Bag
For the 75th annual show, men winners and presenters received: a Dagne Dover Large Dakota Backpack; Aveda Grooming Clay; Bioderma 1 Sensibio Gel Eye Contour; Hask Charcoal with Citrus Oil Purifying Shampoo; Meet the Bulldog Organic Bamboo Razor; Mistral Luxury Soap; Murdock London Shave Cream; PiperWai Activated Charcoal Deodorant Stick; L’Oréal Paris Elvive Rapid Reviver and more.
2018 Women’s Swag Bag
For the 74th annual show, women winners and presenters received: a Kate Spade New York On Purpose Studded Leather Tote; Karuna Renewal + Eye Mask Box; L’Oréal Paris Voluminous X Fiber Mascara; Murad Hydro Dynamic Quenching Essence; Olaplex Hair Perfector; Olga Lorencin Red Carpet Facial In A Box and more.
2018 Men’s Swag Bag
For the 73rd annual show, men winners and presenters received: an Away Carry-On; Conair Travel Smart All-In-One Adaptor; ConairMAN Battery Power Ear/Nose Trimmer; Egyptian Magic All Purpose Skin Cream; L’Oreal Paris Elvive Total Repair 5 Repairing Shampoo and Repairing Conditioner; RYU Metal Water Bottle; Scotch Porter Exfoliating Face Scrub; Sock It To Me Crew Socks and more.
2017 Women’s Swag Bag
For the 73rd annual show, women winners and presenters received: a Dooney & Bourke Raleigh Roxy Crossbody; Colorscience Sunforgettable Mineral Sunscreen Brush; Live Ultimate Ultimate Facial Cleanser; L’Oreal Infallible Lip Paint; Sulwhasoo Overnight Vitalizing Mask and more.
2017 Men’s Swag Bag
For the 73rd annual show, men winners and presenters received: 8G 8 Greens; Baxter of California Exfoliating Body Bar and Clay Pomade; H2O+ Beauty Eucalyptus Aloe Body Scrub and Shampoo; L’Occitane Shave Cream for Men; L’Oreal Anti-Wrinkle & Firming Moisturizer; 4711 – Original Eau de Cologne; Zerowater Portable Filtration Tumbler and more.
2016 Swag Bag
For the 72nd annual show, winners and presenters received a myriad of gifts from top-tier brands including: Beach Lunch Lounge gifted plaid shirts; Kusco Murphy Australia Dry Leave in Spray and Lavender Crème; Elysee Scientific Cosmetics Collaboost-1,3 Skin Firming Crème; Viabuia Bags Signature ViaBuia Florentine Damask Fabric; Artisan Crafted Crumb Cakes by Crumbzz and more.
2015 Women’s Swag Bag
For the 71st annual show, women presenters and winners received featured items including products from: Anastasia Beverly Hills, Bugatti, Gucci, L’Oreal Paris, Rituals, Ross & Brown and StriVectin.
2015 Men’s Swag Bag
For the 71st annual show, men winners and presenters received featured items including products from 4711 Original Eau de Cologne, Bumble & Bumble, Container Store, Equinox, Gold Toe, Hello Products, L’Oreal Paris, Lug Life, Martial Vivot, Misfit, Shine, S’well, Ursa Major and Zirh.
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