Wrapping Paper Roll Call: Make This the Blackest Friday (to Cyber Monday) Ever

Illustration for article titled Wrapping Paper Roll Call: Make This the Blackest Friday (to Cyber Monday) Ever
Photo: Pixel Shot (Shutterstock)

There have been few bright spots to celebrate in 2020—and even those have often been bittersweet. Take, for instance, the unprecedented uptick in interest in Black-owned businesses and creators (something we’ve always been invested in, but we digress) since non-Black America suddenly seemed to wake up to the centuries-old realities of racial inequality this spring—and previously only seen during Black History Month. Better late than never (we guess), but to paraphrase the motto of Black Owned Everything, we’ll still be keeping that same energy “when the trend is over.”


The popular Instagram page was founded and curated by stylist Zerina Akers, who also had a major hand in the formation (pun intended) of Beyoncé’s online directory, Black Parade. An incredible showcase-in-the-making, soon Black Owned Everything will launch its own site for all things Black, beautiful and buyable. In the meantime, if you’re fortunate enough to have a gifting budget this year and weren’t already planning to buy Black, we’re here to help you make this the Blackest Friday ever. Below, a list of dozens of our favorite Black retailers, all of whom are offering deep discounts on their exceptional goods for everyone on your list—including you (because nothing but the best for you and yours, Baby). Of course, many of these deals have already been in progress and will only get better through the weekend, so risk products sellouts if you dare—just make sure to bookmark this post and check back periodically, since we’ll be updating and adding to this list through Monday—Cyber Monday, that is.

Most of all, in this particular holiday weekend of thanks-giving, please remember that the ability to give is a profound gift in and of itself this year. When you buy Black, you’re giving our entrepreneurs a chance to survive—and hopefully sustain themselves well into the future, for countless Fridays to come. We’ve hyperlinked each retailer for your click-through convenience. Enjoy!

Accessories & Jewelry

AfroPick: 30% off and Free Shipping - no code necessary

ByChari: 20% off on all jewelry with code THANKFUL

E-Marie Travel: 20% off on all accessories with code OPRAH

Loza Tam: Buy a Luxe Turban, get a Dutch Wax for free w/code BOGO2020

Grace Eleyae: BOGO free sitewide - No Code Needed

Henry Masks: 15% off new mask subscriptions

Leila + Mae: 15% off with code DRIPS; Spend $100 get 20% off entire purchase

Privé Reveaux: 30% off this eyewear brand co-owned by Jamie Foxx w/code THANKFUL30; 50% select styles for Cyber Week with code CW2020


Simone I. Smith: Free 2-Day Shipping; 50% off plus additional 20% off on select jewelry with code THANKFUL; Crystal Bite Lollipops on sale for Cyber Monday

Tribal Eyes: $25 off $160 worth of eyewear, $30 off $175, $50 off 250, $100 off $500 with codes: TRIBE25, TRIBE30, TRIBE50, TRIBE100


Wrap Life: Up to 50% off sitewide - no code needed; 20% off Bandies for Cyber Monday



Aminah Abdul Jillil: extra is $20 off sitewide

Autumn Adeigbo: Free shipping and 25% off sitewide w/code AAHOLIDAY25 through 11/30


Da Spot: 15% off with the code DASPOTNYC15

Fenty Maison: 50% off a wide selection of previous releases 

Iconi: Up to 40% off on activewear - no code needed

In x Out Apparel: 30% off entire store through 11/27 with code BF30

Jessica Rich Collection: 15% sitewide with the code NOVEMBER

KaAn’s Designs: 20% off with code OPRAH

LaSette: 30% off all lingerie at checkout

Lemlem: Up to 80% off

LFLS Shoes: 15% Off with code BLK

Liberté: 30% off orders of $100; free gift over $150


Love Dot: 40% all Nigerian goods with the code: THANKYOU; 25% off entire store through 1/20/21 with code KAMALA

Nappy Head Club: over 20% discounts sitewide

OnKarri: 20% off sitewide with code SAVE

Phenomenal: 20% off select styles

Pyer Moss: Up to 50% off at SSENSE

Rebecca Allen: 15% off orders over $30; 15% off plus a free mask bundle on orders over $100


Riot Swim: Up to 65% sitewide

Rochelle Porter: 20% off plus free shipping with code TURKEY20

Romeo Hunte: Up to 70% off for Cyber Monday

Rue107: 25% off sitewide with the code HOLIDAY25

S by Serena: Extra 25% off all sale - free shipping over $150

Sadé + Shaniya: Discounts on various collections through 11/29: 15% TLG w/code SSBF20TLG; 20% MORAS w/code SSBF20MORA; 25% MERCH w/code SSBF20MERCH


Savage x Fenty: 65% off sitewide

The Black Tailor: 25% off with the code CM25; various tailoring packages available


The Folklore: 25% all sale items through 11/30

Tori Soudan: 20% off with code THANKFUL


Ubuntu Life: 25% applied at checkout - No code needed

Viva La Silk: 20% off all November with code VIVALASCARVES


241 Cosmetics: 20% off sitewide with code OPRAH

4C Only: 15% off everything with code 4CBLACK

54 Thrones: Buy one get one 54% off w/code BOGO54; 25% off sitewide Cyber Monday

Ace Beauté: 45% off sitewide (at checkout) with code THANKS20

Alaffia: BOGO 50% off with code GIVEGOOD

Beauty Bakerie: 40% off sitewide

Bee Cosmetics: BOGO Free - Lippies

Bevel: 20% off sitewide - No code needed - T&Cs apply

Black Girl Sunscreen: Buy one, get one free

Bolden Beauty: 30% off sitewide with code CMON30


Bread Beauty Supply: 15% off sitewide - No code needed

Briogeo: 20% off sitewide with code HOLIDAY

Carol’s Daughter: Up to 50% sitewide - No code needed

Coloured Raine: 30%-90% off sitewide - No code needed

CurlMix: Specials on kits

Curls: $5 Deals through 11/29

Danessa Myricks: Up to 50% off sitewide

EcoSlay: 30% OFF all day & 40% OFF from midnight through 2AM EST - 11/27 only

Fancy Free Hair & Skin: 50% off & extra 15% off marked items - discount applied at checkout with code CJR


Fenty Beauty: 30% off through 11/30

Glory Skincare: 20% off sitewide; free shipping for $50 or more (excluding box sets)


Heat Free Hair: $40 off a purchase of $200 with code BFCM40; $80 off $400 with code BFCM80

Hue Noir: Holiday Flash Sale: 50% off through Cyber Monday; Free shipping on new collection; code HOLIDAY2020


Juvia’s Place: $6 super sale and 50% deals off sitewide - No code needed

Kaleidoscope Hair Products: Various deals while supplies last

Lilly’s Shea: Buy One Get One Free

Marjani Beauty: 20% off sitewide for Brown Saturday ONLY with code SHOPEARLY

Mented Cosmetics: 30% off sitewide, plus a $15 gift card over purchases of $60

Miss Jessie’s: Buy one, get one 50% off on any full-size product with code BOGO5020


Oui the People: 10% off starter shaving sets; free gifts with purchase

Oyin Handmade: 30% off with code BF30 - orders over $60 ship free in continental US


Pat McGrath Labs: 25% off orders less than $150 / 30% off orders more than 150

Pattern Beauty: 25 % off sitewide

Pear Nova: 20% off holiday essentials kit with code OPRAH

Perfecting Your Presence Lashes: 20% off PYP eyelash box with code OPRAH

Pholk Beauty: 30% sitewide, no code needed

Scotch Porter: Buy One, Get One Free


Shani Darden: 20% off Sitewide, no code necessary

Shea Radiance: 30% + Free Shipping on orders of $50 or with code SHEA2020

Sienna Naturals: Save $11 and receive two free silk scrunchies with Issa Rae’s favorite, Salon in a Box


The Lip Bar: 30% off sitewide and $89 fast face kits

TPH by Taraji: 25% off sitewide with code BLACKFRIDAY25

Uoma Beauty: Up to 80% off sitewide - No code needed


Blk & Bold: 20% off at checkout with code BLK20

Cup of Té: 20% off Oprah’s Favorite Luxe Tea Set with code OPRAH

Harlem Chocolate Factory: 50% off sitewide / $45 off gift sets - No code necessary


Lush Yummies: 20% off on pies sitewide with code OPRAH

Mama’s Biscuits: Various deals on biscuits; free shipping over $45

My Fabulous Food: 20% off sitewide with code OPRAH

Sun Goddess Wines: $20 off $50 of Mary J. Blige’s wines with code TURKEY20

Trufflin’: 20% off sitewide with code BFTRUFFLIN20



125 Collection: 20% off sitewide

Agnes & Lola: 20% off all items with the code 20OFF

Blk + Grn: 20% off sale - No code needed

Effortless Composition: 30% off sitewide with code BF30

Forvr Mood: Get a free “Send Moods” mini candle set with purchase of $150 or more from Jackie Aina’s brand; on Cyber Monday, buy two duo sets and add a Scents of the SZN mini set for free


Garden24: 30% off most products; Prints, BOGO Free

Global Attic: Thurs. Night/Fri: GLOBALBLK25; Sat/Sun: GLOBALWKE20; Mon: CYBERATTIC15


Izzy & Liv: 50% off holiday sweatshirts; 20% off sitewide with code: STEAL20. Cyber Monday, Build Your Own Bundle: 7 items for $50

Ivory Paper Co.: 30% off sitewide - no code needed

Kaiem: 30% off everything

NiLu: 15% off sitewide

Reyna Noriega: 15% off prints and more with code LOVE15; Free Shipping over $40 with the code FREESHIP


Studio Badge: 20% off with the code SBTHANKS

Trill Paws: 20% off all dog tags - No code needed



A Kid’s Book About Series: 20% off all books - No code needed

Puzzle Huddle: 20% applied at checkout - No code needed


Anser: 25% off sitewide at Tia Mowry’s wellness brand + free gift with purchase of $50 or more (applied at check out)


Golde: 20% off sitewide with code SUPER20; free shipping over $35

Re-Spin: Discounts on all fitness bundles and journals at Halle Berry’s wellness site; spend $100, get a $25


Sanctuaire: 15% off kaftans and gift sets with code COZYATHOME through 11/30

Smile Natural: 35% OFF ALL Oral Care Products, 25% OFF ALL Other Items

Womy: 25% off all teas - No code needed


All of the Above...

Afrikea: Up to 70% off across vendors sitewide - No code needed

Virtual Black Business Day: 200 Black businesses are participating in this online one-day sale organized by Cynthia Daniels and Co. Tickets available here.


Updated: Saturday, 11/28/20 at 2:35 a.m., ET: As promised, we’ve added several additions above, including Agnes & Lola, Mented, Marjani Beauty and more.

Updated: Saturday, 11/28/20 at 2:17 p.m., ET: More discounts in Home and Beauty!


Updated: Sunday, 11/29/20 at 10:26 a.m., ET: It ain’t over! We’re still adding deals throughout the day, so refresh and review regularly!

Updated: Monday, 11/30/20 at 6:30 a.m., ET: You ready to Cyber Monday? New deals throughout the day—Izzy & Liv, Henry Masks and Black Girl Sunscreen are among several new offers.


Updated: Monday, 11/30/20 at 3:50 p.m., ET: Last round of updates! Catch the deals before it’s too late!

Maiysha Kai is managing editor of The Glow Up, host of The Root Presents: It's Lit! podcast and Big Beauty Tuesdays, and your average Grammy-nominated goddess next door. May I borrow some sugar?



Here’s a great gift to put under the tree this year.