We’re only a few days away from Usher Raymond’s much-anticipated Super Bowl Halftime Show, and he’s still managed to get us excited.
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This week Kim Kardashian’s underwear and loungewear brand, Skims, released photos of the “My Boo” singer for their new men’s underwear, and fans are losing it.
He’s showing off his toned body in the photos while only wearing boxers and holding (and squeezing) a peach. This campaign comes just a week after Idris Elba sexily posed for Calvin Klein. Can we expect more Black men to star in these underwear campaigns in the future?
Although some might not be fans of the Kardashian family, you have to admit that Kim Kardashian is a marketing master. The comments on all three posts were filled with people congratulating and thanking Kardashian for the campaign, as well as other celebrities thirsting for him as well.
In the promotional video, Usher talks about his favorite part of performing and his new album which features Latto, H.E.R., 21 Savage, and The Dream on February 9, while wearing a white pair of boxers, “What I do is entertain…The things I like most about performing is the element of intimacy between me and the audience, the live experience. The inspiration of this new album “Coming Home” is all about romance. It deals with love, happiness. It deals with joy. It’s a love story but it’s romantic.”
Not only will customers be able to order the new underwear, but Usher is also dropping a limited-edition digital download of “COMING HOME” with a bonus song titled “Naked” on the Skims website.
Since the announcement that Usher would be taking on the Super Bowl Halftime stage, the “Yeah!” singer has also been promoting other projects, such as the 2024 Lovers and Friends Festival this May. Today, Usher also announced a new tour titled USHER: PAST PRESENT FUTURE, which will be kicking off in August 2024 in Washington D.C.
What else does Mr. Raymond have coming for us?
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