Besides being a GRAMMY-winning rapper and one of the most stylish stars on any red carpet she hits, Cardi B is also a doting mom who always makes time for her three little ones. But when it comes to breastfeeding, the “Bodak Yellow” rapper, who is expecting her fourth child in February, said she, and many other working moms, ain’t got time for that.
Suggested Reading
“Breastfeeding also takes a lot of time, and some women gotta go straight to work to feed their families and take care of their kids and s*t,” she said during a livestream on X Spaces. “They can’t spend time just sitting down. Pumping takes literally your whole f*ing day.”
When it comes to how they feed their babies, Cardi believes in moms being empowered to make their own decisions — even if that means choosing formula over breast milk. That’s why she’s teaming up with organic infant formula company Bobbie as their Chief Confidence Officer to let moms know that they can feed their babies without judgment.
In the now-viral ad that has received over 21,000 likes on TikTok alone, Cardi and Bobbie answers callers questions about the formula’s quality ingredients in English and Spanish, reassuring them that there are lots of healthy options that will give their babies all of the nutrients they need. And her infectious energy is everything.
“However you feed your baby, just make sure you do it with confidence,” she says in the ad.
Fans who watched the ad online thought the partnership was perfection.
“She ate that! Now make sure y’all babies do too lol,” wrote someone on TikTok.
The ad made some moms who are already using the formula even more confident in their decision,
“Genius 👏🏽👏🏽👏🏽 my baby is already using Bobbie, but this ad would have made us switch!! wrote someone else on TikTok.
The upbeat ad even caught the attention of plenty of Cardi fans who aren’t even in Bobbie’s target market.
“Am I having a baby? Absolutely NOT! Did I watch this entire ad? Absolutely YES🤣,” wrote another TikTok commenter.
Straight From 
Sign up for our free daily newsletter.