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That Time a Bogus Beef Between Kanye West and 50 Cent Changed Hip-Hop Forever

The rappers say this was exactly what hip-hop needed at the time

Whatโ€™s hip-hop without beefs? Biggie versus Tupac, Roxanne Shante versus the Real Roxanne, LL Cool J versus Kool Moe Dee, Drake versus โ€“ well, everyone else โ€” are just a few of the most infamous.

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Trump’s Tariffs Might Stick Around. What Should We Buy Now?
Trump’s Tariffs Might Stick Around. What Should We Buy Now?

But nearly twenty years ago, Curtis โ€œ50 Centโ€ Jackson and the artist formerly known as Kanye West got into a war of words that would become known as one of the most bogus yet influential beefs in hip-hop history.

In case you need a refresher, the โ€œbeefโ€ was born in September 2007 when both artists were prepared to drop their third albums. While 50's โ€œCurtisโ€ was set for a Sept. 11 release, Ye shook up the industry when he moved the release of his โ€œGraduationโ€ from September 18 to September 11 in an effort to solidify himself as a solo artist to be reckoned with.

The two threw some fake shade at each other, with 50 even saying heโ€™d get out of the game if Kanyeโ€™s album sold more than his.

โ€œMine will sell and his will still be on the shelf,โ€ he told Rolling Stone in 2007. โ€œ[Kanye] should be terrified. What do I do? Do I send flowers? Do I send my condolences?โ€

Although both artistsโ€™ albums produced bangers, including 50's โ€œI Get Moneyโ€ and Yeโ€™s โ€œCanโ€™t Tell Me Nothing,โ€ West won the sales war. โ€œGraduationโ€ sold 957,000 copies compared to 691,000 copies of โ€œCurtis.โ€ But at the end of the day, both artists laughed all the way to the bank, and โ€œGraduationโ€ is arguably the Ye album that set him on a path to megastardom, which (arguably) peaked with 2010's โ€œMy Beautiful Dark Twisted Fantasy.โ€

Indeed, in true Fif fashion, heย told the Irish Examiner in 2005 that he takes responsibility for Westโ€™s ascendance.

โ€œI feel like Kanye West is successful because of me. After 50 Cent, (hip-hop fans) was looking for something non-confrontational, and they went after the first thing that came along,โ€ he said. โ€œThat was Kanye West, and his record took off. He puts together witty phrases and heโ€™s a great talent as a producer, but I still donโ€™t know who Kanye West is when I listen to him.โ€

West told Rolling Stone in 2007 that the competition was just the kind of drama hip-hop needed at the time.

โ€œWhatโ€™s the point of even having magazines without us?โ€ he said. โ€œWeโ€™re the f*ing Jim Morrisons, weโ€™re the f*ng Kurt Cobains of this. Yeah, I said it. Listen to the fucking album โ€“ I am.โ€

Straight From The Root

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